Google Pigeon was a significant algorithm change for local plastic surgery and medical spa practices. You probably saw your online visibility either improve or decline, based on your SEO tactics. Shortly after the Google Pigeon announcement, Google said it discontinued authorship and expanded the structured markup of rich snippets (schema.org). Whoa! What does this mean […]
medical spa marketing
How the Google Zoo Affects Your Internet Presence
In today’s online world, a successful plastic surgery or medical spa practice depends on a strong Internet presence. Yet, the rules changed quickly, and one of Google’s Zoo creatures can bite you. Your organic search results can plummet overnight if Google detects a penalty when it updates its search algorithm. Get to know Google Zoo […]
A’ La Carte or Integrated Internet Marketing?
A’ la carte meals are fabulous. We choose the number and type of sides to round out our meal. Want to bundle today’s technology? Many companies offer different package deals that bundle Internet service, phone and cable. Or, you can select individual services that you need a’ la carte. It’s all about having a choice, […]
Optimize Your Social Media Marketing for Medical Spa Events
Have you connected the dots in your marketing efforts? Are your events well attended? If patients tell you often that they wish they had known about your event, then your social media marketing efforts aren’t hitting the mark. Here are some ways that you can connect the dots for event marketing campaigns—and you’ll get better […]
Vegas Cosmetic Surgery PUMC Presentations and Video
Get a quick video summary or print the schedule of PUMC presentations at Vegas Cosmetic Surgery (#VCS2014) at the Bellagio in Vegas on June 18-21. From search engine marketing that was just a blip on the screen a few years ago, Internet has now become the way that patients choose your services. It includes mobile […]