Marketing Strategy & Plans

Marketing Plan for Cosmetic/Aesthetic Practices

An Internet-powered cosmetic surgery marketing plan is your number one priority as a medical provider paid by cash. You may be a cosmetic, aesthetic, plastic surgeon, dermatologist, ophthalmologist, gynecologist, vascular specialist, medispa operator, anti-aging specialist or someone just entering the consumer paid service market place. Your strategically fortified marketing plan will focus on discretionary income paid for services. Your market plan will serve as your “laser tool” to guide your internal marketing team and the team’s marketing training programs. Your strategic marketing plan will also be used as the foundation of your marketing budget, the backbone of your Internet/SEO, social media strategies and blogging and posting activities. You will reach your gold because strategic planning ensures that you target the key cosmetic consumers with laser precision, in the right places better than your less equipped competition with superior engagements using organic -SEO, Google Ads and internal marketing programs.

What’s Needed?

You now realize you need more than a generalist.. A timely and precise promotion campaign now requires seasoned marketing advisors with knowledge and experience in the cosmetic and health industry that performs routine blogging to their clients about industry trends. You need a consumer focused marketing plan based on a documented Internet-SEO and Google Ads based Marketing Action Plan and Strategy. You want an income forecast that features built-in result tracking to avoid wasted dollars. PUMC’s marketing and management consultants will conduct research using a detailed and exclusive aesthetic Practice Assessment process tool based on PUMC’s Seven Indices that create a documented 12 to 18 month Practice Productivity Plan. Your precise marketing plan, designed by PUMC’s experienced staff , will include detailed, documented methodologies of all recommended programs for internal (email) and external (AdWord) promotion to include advertising and public relations activities. The documented strategic marketing plan will also feature detailed and specific action steps, including recommendations for better money management, promotional management and marketing tracking systems to be employed by the practice’s EMT software .

The Cosmetic Surgery Marketing Plan

The Practice Productivity Plan will include a budget and timeline. Your customized Practice Productivity Plan will serve as the heart and foundation for your accountant’s business plan and income forecast for practice expansion. It will also provide the economic base of the banking package and cash flow projections of the results of your marketing efforts. PUMC’s Practice Productivity Plan is a dynamic document concept that is used as the blue print for all marketing activities (Internet, print and electronic) enhanced promotion management. The most successful cosmetic – health industry specialists, earning $2,000,0000 to $3,000,000, have expert designed Practice Productivity Plans that govern all promotional concepts and activities for the practice. The PUMC Practice Assessment process, executed by a PUMC marketing and management consultant, is designed to assist our clients in the following Key areas:

• Starting a new practice
• Practice expansion requiring an Income Forecast
• Increasing practice productivity
• The need for better promotion management
• Selection of practice marketing software
• Selection of practice management (EMR) software
• Training marketing staff
• An expert appraisal or critique on marketing activity
• Preparing a banking package
• The need for a 2014 practice income analysis
• Better management and tracking of marketing
• Better results with existing marketing practice software
• More patients or more consultations
• income & profit Income, Revenue or fee Analysis
• Expansion of the practice’s service offerings
• Desire to improve time management
• Launching or having problems marketing a MediSpa practice
• Needing advice on marketing a new braded services
• Relocation of a practice within the same area or a different area
• Selling the practice or transition out of the practice.
• Mystery shopping or secret shopping competitors or survey patients

PUMC’s goal for each client is to make the client the marketing leader. By attending one of PUMC’s trainings or current events you will meet members of PUMC’s professional team and be in a position to exploit PUMC’s experience gained over more than four decades.

Audio Book Tips!

What’s Old in Marketing is Now New – A Contemporary Marketing Plan

Request this complete chapter as compliments of PUMC. Or, buy the full six chapter Audio Book for  $89. What’s Old in Marketing is Now New – A Contemporary Marketing Plan Yvette Manard, MPH, shows you how being solely dependent on the Web to acquire new patients is expensive and can put your entire marketing program in jeopardy. Ms. Manard tells you what you need to do to prevent practices that use predatory Internet marketing strategies from taking away your patients.