How We Make It Happen
PUMC’S integrated marketing strategy, digital website development, SEO, staff sales training, and revenue-producing marketing programs have created success and wealth for PUMC plastic surgery and cosmetic services clients for decades. PUMC has a proven track record of long-term mutually beneficial relationships with a variety of cosmetic enhancement specialists including, cosmetic doctors, dermatologists, ENT, plastic surgeons, facial plastic surgeons, vein, hair, body, medspas and other specialties that want to enhance their cash services income.
PUMC’s core team is comprised of leading practice marketing, management, advertising, and design and Internet professionals in the industry. Our team has unique hands-on experience in the marketing and management of specialty practices. Additionally, PUMC has served as expert witnesses on critical practice business matters and we are prepared to assist you in your critical, specialty practices operational problems. PUMC has enhanced cosmetic specialists’ performance and revenue opportunities through practice assessments, proven marketing programs, and systems that are PUMC’s core expertise.
How Did We Learn?
The PUMC Perspective
The Cosmetic Surgery Marketing Specialists
The PUMC client management team is composed of cosmetic surgery marketing professionals with established records of success in each specialized aspect of practice marketing and management. PUMC has maintained its leadership position by providing customized results tailored to meet each client’s needs. PUMC’s personalized approach to addressing client problems has proven to be predictably effective. Ask our clients! Our proven marketing track record provides clients with confidence in our unique skills that integrate Web based and conventional marketing strategies. Below are the credentials of our Senior Experienced Practice Consultants.
Greg Washington, Sr. – President and CEO
Greg Washington is the founder, President, and CEO of Patients Unlimited Marketing Consultants (PUMC), a uniquely time-tested Internet/SEO marketing and advertising agency to the plastic, cosmetic, and aesthetic specialties. Click here to view some examples of our website designs.
PUMC launched the very first United States cosmetic services Web development and Internet service provider (ISP) in 1995. This strategic launch of a dedicated cosmetic services ISP gave PUMC clients’ website the platform to receive advanced organic SEO which is still paying off today.
PUMC now helps our clients maximize results with PPC (Google Ads, Bing Ads) advertising, social media, and reputation management. The PUMC professionals Mr. Washington leads offer revenue enhancement solutions. We have the answers with an unmatched industry experience learned the hard way supported by a young and vibrant team of specialists!
Mr. Washington’s continued leadership allows PUMC to provide Internet solutions steeped in an understanding of internal marketing and practice management from the consumers’ perspective. Mr. Washington used his skills learned at Merck and Company and IBM to create a history-making multi-specialty medical group. He subsequently formed an International consulting team now specializing in digital technologies. He is a highly sought speaker who talks about the new digital technologies from a practice management perspective.
PUMC’s team is credited with proven aesthetic practice management skills, Internet marketing, SEO, and staff training innovations. This experience allows PUMC to deliver branded, comprehensive services that are customized to the cosmetic and aesthetic professions!
For decades, PUMC has aided thousands of national and international clients in re-engineering the marketing of their practices to be mega income producers.
A summary of Mr. Greg Washington’s innovations include:
- Pioneered the first Internet hosting services (ISP) for cosmetic surgeons
- Conducted the first marketing training services for cosmetic specialists and staff
- Provided marketing services exclusively for cosmetic and cash paid specialists.
- Creating marketing strategies to allow retiring specialist to transfer the practice business legacies
Mr. Washington’s team has been an accurate visionary force for the aesthetic market place.
Lou Haggerty – Senior Vice President, Consultant
Lou Haggerty is Senior Vice President of PUMC and has been a member of PUMC’s professional consulting staff for more than two decades. Ms. Haggerty serves as the leader of PUMC’s Management Consulting Team, the Internet Technology team, as well as the Director of PUMC’straining services. Through PUMC’s facility management services Ms. Haggerty has also worked as a contracted practice manager for several cosmetic specialty practices including MediSpa. She is the chief implementation specialist for marketing, staff training and management recommendations made by PUMC. She also has worked closely with Mr. Washington in the implementation of several of the firm’s marketing innovations that create more cosmetic and surgery patients for PUMC clients. Ms. Haggerty is noted for her precise understanding of the wants, needs and desires of the cosmetic consumer. She employs an insightful style of teaching sparked with a rare down-to-earth and entertaining quality that few have mastered. According to her students, you will not forget a training experience with Ms. Haggerty. Since 1980, Ms. Haggerty has trained thousands of cosmetic surgery staffs throughout the US, Canada and Australia.
Yvette Manard, MPH – Market Research and Strategy
Yvette Manard, MPH is a key PUMC strategist who has worked closely with Mr. Washington on PUMC’s innovations. Ms. Manard is one of PUMC’s top contributors to PUMC’s strategic market research, business forecasts. advertising and promotion, training and staff development, and new product development. The principal focus of Ms. Manard’s activities is the creation and retention of a profitable patient base for a broad spectrum of healthcare providers including cosmetic specialists, physicians, and hospitals focused on discretionary income. Ms. Manard has many years’ experience in working with medical groups, hospitals, health plans, physicians, and colleges to maximize their growth and profitability through cost-effective marketing programs. Ms. Manard has made valuable contributions to the success of major medical groups and multi-hospital systems throughout the United States. She has developed sales strategies and programs for commercial and senior products and governmental programs, including Medicare and Healthy Families. Ms. Manard received her Masters of public health in Health Services Administration from the University of California at Los Angeles.
Kathi Watkins – Marketing Communications, Public Relations
Kathi Watkins is a Marketing Communications/Public Relations professional with excellent results in PR and communication programs for PUMC clients. Exceptional oral and written communications skills with ability to translate complex concepts into common language that differentiates marketing campaigns. An understanding of international culture allows Kathi to uniquely develop practice brand platforms that convert to communication campaigns to increase awareness and business performance. Strong capability in building social alliances.