Google Ads Marketing

Google Ads advertising can provide a powerful advantage to your Internet marketing arsenal for the following reasons:

• You can direct browsing consumers directly to service offerings and information based on the terms and conditions of search specified by the consumer.
• An Google Ads campaign can be used to reinforce an organic campaign.
• The advertising cosmetic specialist is able to adjust and/or start the marketing campaign or stop it with short notice based on detailed analytic marketing intelligence.
• Real-time analytic information gives the advertiser feedback as to how well the marketing campaign is working. This campaign can be adjusted in real-time in multiple dimensions of time, cost per click and more.
• Information from an Google Ads campaign can be used to improve the effectiveness of the organic portion of the Internet marketing campaign.

Yes, for every thousand dollars you invest in an ad campaign you can receive at least a 2 – 3 thousand dollar return. There is no other marketing investment you can make today that will provide the immediate and predictable rewarding results.

The best part is that you can start and stop to meet the needs of your market. You can also target geographic populations using Google’s proprietary demographic information.

You can scale your budget instantaneously to the demands of your expectations.

As compared to organic SEO, Google Ads marketing is the process of inserting advertisements that appear in search results at the top of the page for the consumer performing a search. Typically, shopping consumers make quick, impulse decisions to click when they are looking for cosmetic surgery services and information. The ads designed by PUMC are based on past experience with hundreds of clients and a proprietary, specialty-specific database that has been developed from our experience. We have honed our craft to create relevant landing page copy, improve the results in top click-through rates, and create the top conversions and leads with minimal cost.

The two most effective pay-per-click (PPC) campaigns are Google Ads and Bing/Yahoo Ads. There are other PPC options but they are not major players. Therefore, it depends on who sets up your PPC program and manages it. Additional considerations are: how the PPC program is used and how much expertise and knowledge you have in the specialty advertising of your practice or business.

Before starting an Google Ads campaign, a business also needs to consider:

• Is this the best use of you or your staff’s time?
• If your organic marketing is working what will be the positive or negative impact of PPC on the organic results?
• If there is an immediate need to market a service, program or activity that is not performing well in organic search.
• The profit or returns to be gained for the investment in PPC.

Social PPC (Pay-Per-Click) marketing is a form of paid digitial advertising that targets users on Social Media platforms such as Facebook, Instagram, Twitter, and YouTube.

These ads can be targeted to groups of users based on demographics, interest in topics, or other data gathered by the platform and often work together with social campaigns to build brand awarenss.

These ads appear in a users “feed” or “timeline”, and advertisers can pay utilising two bid strategies: CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions). A social media marketing specialists like PUMC can manage your social PPC camapigns an ensure a possitve return on investment.

Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc.

Display ads are the visual banner ads you see on advertising-supported sites across the web. Display ads are placed on relevant third-party websites in the form of banner, image, and text ads. According to Google, the Display Network reaches over 90% of global internet users expanding across 2 million sites!

As a marketing term, cost of aquisition refers includes expenses related to marketing such as design fees, cost-per-click advertising, and sales/influencer fees. The cost is tied to marketing and sales because the more streamlined those campaigns become, the lower the cost of acquisition will be for each customer.

Pay-per-click campaigns managnaged through search enegines or social media sites often have low a cost of aquisition. Theses numbers are ideal and easy to manage as you only pay per click.

Recently it has become difficult to set up Google Ads advertising marketing program landing pages. If this function is not done correctly, Google Ads will suspend your advertising programs for one or more of the following reasons:

• Misrepresentation
• Missing information
• Misleading content
• Unavailable offers
• Competitive claims
• Unclear relevance
• Untrustworthy behavior

You then are faced with the significant headache of lost expected revenue until the needed corrections have been fixed and approved by Google to end the suspension.

Google and Yahoo/Bing encourage small businesses to do the work themselves to get the account re-instated. There is the option to use a firm like PUMC that has Google certified specialists on staff and specializes in plastic surgery AdWords marketing. This will reduce the possibility of a suspension from occurring in the first place. If a suspension does occur, as a Google Ads Professional PUMC can expedite correcting the issues that caused the suspension.

Discovery campaigns let you share your brand’s story with people across Google’s feeds when they’re open to discovering new products and services.

In addition to Display, Shopping, and YouTube, Google advertisers will now have yet another way to show prospects tangible images, and tell visual stories about their products.

PUMC offers Google Ads managment, specializing in Pay-Per-Click for Plastic Surgery Marketing. Use PPC advertising with programs like AdWords is the best-known form of branded advertising for small businesses for various reasons. By leveraging Discovery Ads and Pay-Per-Click Advertising for Cosmetic Surgeons, PUMC can build a better brand awareness campaign for your MedSpa, Cosmetic Surgery Company, aesthetic brand, or beauty product.