Google Ads

EXPERT MARKETING WITH GOOGLE ADS BY PUMC

START YOUR PPC ADS CAMPAIGN WITH PPP CASH FLOW

5 REASONS TO USE PAID ADVERTISING DURING COVID-19

1. Your website’s most profitable procedures are being pushed down on mobile devices. Paid Ads (Google & Bing) are taking up prime real estate on top pages.

2. On desktops, search results are also being pushed down by health alerts and Paid Ads…This means the search results you may have previously enjoyed are now moving to the next page. This makes your practice the best keep secret! (Search Engine Journal)

3. COVID-19 shoppers with extra money to spend typically use mobile devices. They don’t have time to scroll! So, your practice reboot must be mobile centric with your PPC Ads in top positions.

4. The best investment of your windfall of PPP funds should be marketing, right behind staff payroll.

5. Consumers with extra money are now more likely to spend their “fun money” on their face and bodies for Zoom meetings!

8 REASONS PUMC IS YOUR BEST SOLUTION FOR COST-EFFECTIVE RESULTS

1. PUMC is a team of specialists with more than a quarter century of Internet advertising experience with proven skills in cosmetic specialties and business operations.

2. PUMC has unmatched staff sales trainers skilled in teaching lead conversion techniques specific to the cosmetic service industry.

3. The cost of your Google Ads campaign will be managed frugally because our campaigns are designed to get higher Google Quality Scores by Google certified specialists. Plus, PUMC does not require you to sign long-term contracts!

4. Your Google Ads advertising budget is used with personal attention to details. We do not use computers to auto-manage Google Ads campaigns.

5. Your Google Ads campaign will not cannibalize and compete with organic search results.

6. PUMC’s custom designed landing pages have time-proven “calls to actions” rather than generic templates used by some general PPC marketing firms. The chances of Google Ads campaign slowdowns are significantly reduced.

7. PUMC provides expert monthly and quarterly reporting to keep you informed. Our reporting integrates and interpolates the Google Ads campaign results into Google Analytics. Our fine-tuned reports on your SEO and Google Ads yields a fast and certain campaign progress.

8. Our advanced marketing expertise helps you re-market those unclosed leads.

To stay competitive during and after COVID-19 you must accept that although organic search remains effective, it’s now time to add the pay-per-click (PPC) option to your reboot game because PPC is here to stay. Strategic Google Ads branded campaigns will become increasingly needed as the competition for patients becomes more competitive.

The PUMC Google Ads Advantage

In addition to SEO and Google Ads management, PUMC has provided an expert team of specialists in the cosmetic surgery services market for three decades! We employ specific knowledge on cosmetic consumers’ buying habits and consumer trends information. We do not rely on only using Google’s posted bidding data for key words and phrases clicked. We understand pay-per-click and what makes consumers click on ads to purchase services. By knowing the cosmetic services specialties and subspecialties, PUMC focuses your Google Ads marketing to precise target markets. Therefore, you need to determine if the use of Google Ads is what you need. Businesses that do their own marketing PPC seldom get the best returns on their investments because of the complexities involved in using this powerful tool.

Let’s face it, when it comes to expert Google Ads management and Search Engine Optimization (SEO) for your website, it is Google’s world. Google requires search engine management (SEM) specialists to perform the heavy lifting for top search positions! Google understands that you want to be on the first page for multiple search results, but if that’s not possible your goal is to be listed on the second or third pages. For almost all cosmetic specialists, organic Google rankings for pages 1 through 3 typically are now not happening!

Common Questions and Answers:

What Makes Pay-Per-Click an Attractive Option?

Google Ads advertising can provide a powerful advantage to your Internet marketing arsenal for the following reasons:

You can direct browsing consumers directly to service offerings and information based on the terms and conditions of search specified by the consumer.
An Google Ads campaign can be used to reinforce an organic campaign.
The advertising cosmetic specialist is able to adjust and/or start the marketing campaign or stop it with short notice based on detailed analytic marketing intelligence.
Real-time analytic information gives the advertiser feedback as to how well the marketing campaign is working. This campaign can be adjusted in real-time in multiple dimensions of time, cost per click and more.
Information from an Google Ads campaign can be used to improve the effectiveness of the organic portion of the Internet marketing campaign.

Will Google Ads and Bing/Yahoo PPC Advertising Produce Results (ROI)?

Yes, for every thousand dollars you invest in an ad campaign you can receive at least a 2 – 3 thousand dollar return. There is no other marketing investment you can make today that will provide the immediate and predictable rewarding results.

The best part is that you can start and stop to meet the needs of your market. You can also target geographic populations using Google’s proprietary demographic information.

You can scale your budget instantaneously to the demands of your expectations.

How Does Google Ads Marketing Work?

As compared to organic SEO, Google Ads marketing is the process of inserting advertisements that appear in search results at the top of the page for the consumer performing a search. Typically, shopping consumers make quick, impulse decisions to click when they are looking for cosmetic surgery services and information. The ads designed by PUMC are based on past experience with hundreds of clients and a proprietary, specialty-specific database that has been developed from our experience. We have honed our craft to create relevant landing page copy, improve the results in top click-through rates, and create the top conversions and leads with minimal cost.
The two most effective pay-per-click (PPC) campaigns are Google Ads and Bing/Yahoo Ads. There are other PPC options but they are not major players. Therefore, it depends on who sets up your PPC program and manages it. Additional considerations are: how the PPC program is used and how much expertise and knowledge you have in the specialty advertising of your practice or business.

Before starting an Google Ads campaign, a business also needs to consider:

Is this the best use of you or your staff’s time?
If your organic marketing is working what will be the positive or negative impact of PPC on the organic results?
If there is an immediate need to market a service, program or activity that is not performing well in organic search.
The profit or returns to be gained for the investment in PPC.

Is Your Google Ads Account Suspended?

Recently it has become difficult to set up Google Ads advertising program landing pages. If this function is not done correctly, Google Ads will suspend your advertising programs for one or more of the following reasons:

Misrepresentation
Missing information
Misleading content
Unavailable offers
Competitive claims
Unclear relevance
Untrustworthy behavior

You then are faced with the significant headache of lost expected revenue until the needed corrections have been fixed and approved by Google to end the suspension.

Google and Yahoo/Bing encourage small businesses to do the work themselves to get the account re-instated. There is the option to use a firm like PUMC that has Google certified specialists on staff. This will reduce the possibility of a suspension from occurring in the first place. If a suspension does occur, PUMC can expedite correcting the issues that caused the suspension.

PUMC has 25+ years of cutting edge Cosmetic/Plastic Surgery Internet Marketing experience. We offer your practice innovative results with proven and time-tested approaches. Don’t you deserve the best? Contact PUMC online or call 1-800-272-8436 for a complimentary analysis of your organic marketing and discover if Google Ads is the right fit for you. We CAN and WILL help you!

Contact PUMC Today