Website Performance Evaluation

PUMC regularly evaluates the performance of our client’s websites. If you are not able to positively answer the following questions, PUMC can and will help you!

• Do you perform regular evaluations of your website to confirm that it is maintaining its optimization?
• Are patients finding you in top positions on all devices consumers are now using?
• Are your online reviews helping or hurting you?
• Is your social media work reinforcing your site’s search engine optimization (SEO) factor?

Great online visibility and website consumer functionality are the foundations of your website performance for your practice. Your website’s SEO can’t just be good enough. It is a must for your website performance to outshine your competition. Great performance has multiple dimensions including:

1. Site Speed
2. Responsive Website Design
3. Web Page “stickiness” and engagement
4. Page content that shows your Internet authority
5. Responses on “calls to action”
6. Social Media portal integration
7. Page content designed as landing pages

Are Your Expectations for Online Visibility Really Being Met?

Check your website performance in these key areas:

Website Design: There has been a major shift in Internet search. Shopping consumers are now using phones, tablets and mobile devices to make buying decisions. Therefore, your mobile site’s responsive design and speed are absolutely critical to your Internet marketing plan success in the evaluation process. Fresh content and pictures are the basics; but, now more than ever videos are important. Top content keeps your website visitors engaged and responding to your “calls to action” in your website’s featured content.

Smart Search Engine Optimization (SEO): Content with keywords and phrases help you get found in top positions. But, doing something incorrectly or hiring a firm that utilizes black hat SEO can get your website blacklisted and pushed down to low ranks on search engines. Make sure your website performance is optimized for findability.

Social Media Marketing: Today, a social media presence is important to your website’s SEO performance and content stickiness. Social Media users expect you to be on their platform. They want to leave reviews there. In the process you receive a SEO bump and have data to know where you stand.

Review Sites: Each time a patient writes a review, your reputation is publicized! Let’s repeat that. Your reputation and expertise is highlighted in every review. People make choices based on reviews. You’ve probably make decisions this same way. New technology can help you optimize positive reviews. Contact PUMC for more information.

PUMC is celebrating 25+ years of Internet and Social Media success stories! We’ve turned around blacklisted websites, corrected Google maps listings that have been incorrect for years, cleaned up Social Media account information for multiple clients. Our experts make a positive difference in website performance and your online reputation.