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Monthly Marketing Advisory
Top 5 AI Google Search Trends
Until recently Google’s search engine, Chrome browser dominated the roadmap for search results. In early Spring, Microsoft empowered its browser Bing (2nd place to Google Chrome) with advanced machine learning. Microsoft is planning to go head-to-head with Google in not only the search environment but also the AI (Artificial Intelligence) landscape. Both of these “new” […]
Read Full AdvisoryWhat Happens After Cookies Are Gone?
Complimentary PPC Competitor Assessment Contact PUMC today for a complimentary PPC evaluation on your competitor’s readiness for a cookie-less environment. This valuable intelligence can be compared to your Plastic Surgery Practice’s readiness for advertising after cookies. >> Get the Assessment What is a Cookie? You may think you know about cookies, but we assure you […]
Read Full AdvisoryGoogle Now Holds You Responsible for the Accuracy of Your Online Business Listing
Google announced some important changes to the Google Business Profile (formerly known as Google My Business) in November 2021. If you have claimed and verified a Google Business Listing, Google automatically emails all associated users important updates about your account(s). Are you reading these emails? If you are using your Google Business Profile (which you […]
Read Full AdvisoryLegacy Planning Revenue Maximization to Build Practice Value
It is never too late or too early to enhance your practice value. However, if you are truly thinking about retiring or reducing your involvement in your practice, now is not the time to slow down advancing your practice worth. In fact, the opposite is true. With 40+ years of advising cosmetic physicians in management, […]
Read Full Advisory2022 Best Practices: COVID-19 Vaccines Boosters and Injectables
In December 2020, news started coming out about reactions of dermal filler patients who had recently received their SARS-CoV-2 mRNA vaccination which caused a bit of a panic. In fact, only 3 participants out of a group of 15,184 experienced lip or facial swelling in the area injected with a Hyaluronic acid (HA)-based dermal filler. […]
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