Click a link below to view PUMC’s monthly Marketing Advisory. To see the full collection of Marketing Advisory videos, click here.
Monthly Marketing Advisory
Google Now Holds You Responsible for the Accuracy of Your Online Business Listing
Google announced some important changes to the Google Business Profile (formerly known as Google My Business) in November 2021. If you have claimed and verified a Google Business Listing, Google automatically emails all associated users important updates about your account(s). Are you reading these emails? If you are using your Google Business Profile (which you […]
Read Full AdvisoryLegacy Planning Revenue Maximization to Build Practice Value
It is never too late or too early to enhance your practice value. However, if you are truly thinking about retiring or reducing your involvement in your practice, now is not the time to slow down advancing your practice worth. In fact, the opposite is true. With 40+ years of advising cosmetic physicians in management, […]
Read Full Advisory2022 Best Practices: COVID-19 Vaccines Boosters and Injectables
In December 2020, news started coming out about reactions of dermal filler patients who had recently received their SARS-CoV-2 mRNA vaccination which caused a bit of a panic. In fact, only 3 participants out of a group of 15,184 experienced lip or facial swelling in the area injected with a Hyaluronic acid (HA)-based dermal filler. […]
Read Full AdvisoryEnd-of-Year Practice House Keeping Tips
5 Marketing Must Do’s for Plastic and Cosmetic Practices! Technology innovations and changes are fast, and website trends are no different. PUMC recommends the following items to stay on top of to ensure that as browsers can find your site and once arrive site they are engaged to convert to consultations. 1) WEBSITE DESIGN FRESHEN-UP […]
Read Full Advisory“ZOOM FACE ENVY”…IS IT A THING? Don’t Lose Your Market Share
Yes, it’s true! Just read this April 2021 article in The Economist. As men and women spent countless hours on Zoom and other video-conferencing platforms during the pandemic, they couldn’t escape the camera and began researching facial cosmetic enhancement services. The result is that cosmetic enhancement surgeons saw a significant increase in inquiries and online […]
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