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Advisory
May 2021 Marketing Advisory
Avoid being sued for American with Disability Act (ADA1) Violations! PUMC is witnessing an uptick of some of our clients and other physicians being sued for ADA violations. There is a group of national attorneys that see this as an easy money-making opportunity to have doctors “settle” to make the lawsuit go away versus trying […]
Read Full AdvisoryFebruary 2021 Marketing Advisory
How to Have a Profitable and Successful Online Consultation The online or virtual consultation, which has long been used by some practices, is now being used even more widely. The major benefit is you are now able to get a financial commitment for a paid consultation before a patient walks through your front door. However, […]
Read Full AdvisoryJanuary 2021 Marketing Advisory
How the Stimulus Bill can Jump-Start Your Aesthetic Marketing! Skillfully executed digital marketing is the key to addressing how to acquire new patients in 2021 given the continued economic uncertainty. PUMC’s marketing, management, and digital advertising specialists have developed a how-to checklist for you to get started! To view the full 10 minute presentation, click […]
Read Full AdvisoryDecember 2020 Marketing Advisory
End-of-the-Year Practice Housekeeping Tips Compile and analyze 2020 practice performance data; i.e. prospects, consultations closed, procedures closed, surgeries closed, new patient volume, patient-of-record volume, number of surgeries, procedures, revenues, etc. Prepare for analysis and adjustments in 2021. Be sure document findings and review with staff. Compile and analyze 2020 practice marketing data; i.e. marketing program […]
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