Click a link below to view PUMC’s monthly Marketing Advisory. To see the full collection of Marketing Advisory videos, click here.
Advisory
September 2021 Marketing Advisory
“ZOOM FACE ENVY”…IS IT A THING? Don’t Lose Your Market Share Yes, it’s true! Just read this April 2021 article in The Economist. As men and women spent countless hours on Zoom and other video-conferencing platforms during the pandemic, they couldn’t escape the camera and began researching facial cosmetic enhancement services. The result is that […]
Read Full AdvisoryAugust 2021 Marketing Advisory
NEW GOOGLE POLICIES AND REGULATION Perhaps you have been keeping up with the myriad of changes Google has begun to implement. The news about the Google updates will continue to trickle our over the next months. We want to make you aware of the information as PUMC receives it and analyzes the impact on your […]
Read Full AdvisoryMay 2021 Marketing Advisory
Avoid being sued for American with Disability Act (ADA1) Violations! PUMC is witnessing an uptick of some of our clients and other physicians being sued for ADA violations. There is a group of national attorneys that see this as an easy money-making opportunity to have doctors “settle” to make the lawsuit go away versus trying […]
Read Full AdvisoryFebruary 2021 Marketing Advisory
How to Have a Profitable and Successful Online Consultation The online or virtual consultation, which has long been used by some practices, is now being used even more widely. The major benefit is you are now able to get a financial commitment for a paid consultation before a patient walks through your front door. However, […]
Read Full AdvisoryJanuary 2021 Marketing Advisory
How the Stimulus Bill can Jump-Start Your Aesthetic Marketing! Skillfully executed digital marketing is the key to addressing how to acquire new patients in 2021 given the continued economic uncertainty. PUMC’s marketing, management, and digital advertising specialists have developed a how-to checklist for you to get started! To view the full 10 minute presentation, click […]
Read Full Advisory