PUMC

Advisory

Click a link below to view PUMC’s monthly Marketing Advisory. To see the full collection of Marketing Advisory videos, click here.

February 2021 Marketing Advisory
How to Have a Profitable and Successful Online Consultation The online or virtual consultation, which has long been used by some practices, is now being used even more widely. The major benefit is you are now able to get a financial commitment for a paid consultation before a patient walks through your front door. However, […]

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January 2021 Marketing Advisory
How the Stimulus Bill can Jump-Start Your Aesthetic Marketing! Skillfully executed digital marketing is the key to addressing how to acquire new patients in 2021 given the continued economic uncertainty. PUMC’s marketing, management, and digital advertising specialists have developed a how-to checklist for you to get started! To view the full 10 minute presentation, click […]

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December 2020 Marketing Advisory
End-of-the-Year Practice Housekeeping Tips Compile and analyze 2020 practice performance data; i.e. prospects, consultations closed, procedures closed, surgeries closed, new patient volume, patient-of-record volume, number of surgeries, procedures, revenues, etc. Prepare for analysis and adjustments in 2021. Be sure document findings and review with staff. Compile and analyze 2020 practice marketing data; i.e. marketing program […]

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