Have you ever called Customer Service at Amazon or another business, only to be bored with the repetitive on-hold music? Knowing what we know about marketing via on-hold messaging, we have no idea why Amazon chooses to ignore the valuable real estate of on-hold messaging. Callers are figuratively—if not literally—tied to the phone while waiting […]
Practice Management
PUMC Lectures on Practice Management and Marketing
The 2017 Global Aesthetics Conference kicks off on November 2, 2017 in Miami. This conference covers four aesthetic specialties plus practice management and marketing. Accreditation is available for surgeons, practice managers and staff. PUMC staff is participating in the practice management and marketing lectures and panels. Join us. Practice Management and Marketing Lectures Thursday, November […]
Patient Surveys Are a Lifeline for Cosmetic Surgeons
Patient surveys are so much more that just measuring satisfaction…they can be a lifeline for cosmetic practice marketing. Surveys deliver key insights into revealing patients’ wants and expected quality of service. You should also be using the data to uncover ways to increase your revenue. In today’s consumer driven environment, connecting with your patients to […]
Social Media Policy for Doctors
Social media policy influences your brand—both personally and your medical practice. Some doctors choose to ignore social media. Others severely limit employee participation. If your social media strategy falls under one of these options, you’re not doing either yourself or your brand any favors. Facebook, Google+, Twitter, Instagram, LinkedIn and other social media platform offer […]
Creating Strong Passwords for Plastic Surgeons
Strong passwords are a must to maintain security for your medical practice. Whether it’s social media, a website, online patient portals or other electronic networks, strong passwords are your first line of defense. Here are some do’s and don’ts to help boost your security. Do’s for Developing Strong Passwords Choose the first letters of a […]