In today’s online world, a successful plastic surgery or medical spa practice depends on a strong Internet presence. Yet, the rules changed quickly, and one of Google’s Zoo creatures can bite you. Your organic search results can plummet overnight if Google detects a penalty when it updates its search algorithm. Get to know Google Zoo so you can manage a winning Internet presence.
Panda – First introduced in 2011, this search algorithm change focused on poor quality or duplicated content. It only takes a page or two of duplicated content for your website to be blocked by Google. Because the algorithm has been tweaked multiple times, its detection is stronger than ever. Make sure your website has meaningful and unique content to keep your Internet Presence strong.
Penguin – This 2012 algorithm change decreased search rankings or blocked websites that used backlink scheming to increase placement in Google search results. Backlinks used to be one of the SEO drivers until black-hat linking techniques caused quality to plunge. Watch out that you don’t violate this rule to avoid having your website blocked.
Pigeon – A brand new algorithm change by Google that influences many local search results. In many searches, the 7-pack carousel that appeared on Page 1 results before the organic searches has been eliminated. The new algorithm also changed distance and location ranking parameters. If you counted on the 7-pack carousel for Page 1 Internet presence, you may need to make some SEO changes.
Most doctors and practice managers don’t have time to tend to the Google Zoo. If you don’t understand the algorithm changes or have limited time to manage your Internet presence, sign up for our Webinar to learn what you need to do.
Thursday, August 28, 2014 8:30 AM – 9:30 AM (PST)
What every cosmetic services practice must know and act on!