Google Ads If you’re like most doctors, you don’t have the time to follow the changes in Google’s algorithm. Most of our clients are busy surgeons that even eat on the run. That’s why they call on PUMC to help them optimize their social media, website SEO and online visibility. Some doctors simply don’t have […]
Controlling SEO
Google Pigeon and Authorship Algorithm Changes
Google Pigeon was a significant algorithm change for local plastic surgery and medical spa practices. You probably saw your online visibility either improve or decline, based on your SEO tactics. Shortly after the Google Pigeon announcement, Google said it discontinued authorship and expanded the structured markup of rich snippets (schema.org). Whoa! What does this mean […]
How the Google Zoo Affects Your Internet Presence
In today’s online world, a successful plastic surgery or medical spa practice depends on a strong Internet presence. Yet, the rules changed quickly, and one of Google’s Zoo creatures can bite you. Your organic search results can plummet overnight if Google detects a penalty when it updates its search algorithm. Get to know Google Zoo […]
Vegas Cosmetic Surgery PUMC Presentations and Video
Get a quick video summary or print the schedule of PUMC presentations at Vegas Cosmetic Surgery (#VCS2014) at the Bellagio in Vegas on June 18-21. From search engine marketing that was just a blip on the screen a few years ago, Internet has now become the way that patients choose your services. It includes mobile […]
Are You Controlling Your SEO or Is It Controlling You?
Google has the lead when it comes to search engine placement. Just when you’re doing well and showing on the first page, Google changes the rules. You can’t control that, but what you can do is keep up with it so that you are controlling your SEO. Today, you may be missing some of the […]