Online Reviews are Trusted by Most People Online reviews are trusted as much as personal referrals. In fact, Wall Street Journal says that 89% of people ages 35 to 54 trust reviews. So, it is important to manage your online reputation. Let’s look at why reviews are trusted and how people may interpret them. Verified […]
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Mobile Devices vs. Laptop When Writing Online Reviews
Today’s mobile devices vs. laptops offer access to most information from almost anywhere. Directions, shopping, online searches, calls, etc. are all available at our fingertips. Mobile devices are making great strides in writing online reviews. In fact, Wall Street Journal says reviews by mobile are more powerful. So, let’s take a look. Using Mobile Devices […]
Surprising Ways Patients Use Online Reviews
A BIA/Kelsey study shows online reviews guide almost 97% of consumers when purchasing products or services. Think about how you really use online reviews for your purchases. As Wall Street Journal points out, research shows some surprising ways that we use reviews. Let’s take a closer look. Use Online Reviews A thoughtful 4-star review […]
Your Online Reputation in the Stars
We all know that your online reputation is in the stars—the higher the number of stars, the better. In addition, other numbers play a key role in your reputation. Below are some tips to keep a stellar online reputation that attracts new patients. Online Reputation in the Stars is an Average, but Date of Reviews […]
Understand Your Patients for Better Marketing Results
It is important to understand your patients and know what drives their choices. While you may share common interests with friends and family, you don’t always agree. The same is true for your patients. Each has different goals and perspectives. So, understanding the whys behind their choices helps you make better marketing decisions. Understand your […]