Online Reviews are Trusted by Most People Online reviews are trusted as much as personal referrals. In fact, Wall Street Journal says that 89% of people ages 35 to 54 trust reviews. So, it is important to manage your online reputation. Let’s look at why reviews are trusted and how people may interpret them. Verified […]
cosmetic practice marketing
Mobile Devices vs. Laptop When Writing Online Reviews
Today’s mobile devices vs. laptops offer access to most information from almost anywhere. Directions, shopping, online searches, calls, etc. are all available at our fingertips. Mobile devices are making great strides in writing online reviews. In fact, Wall Street Journal says reviews by mobile are more powerful. So, let’s take a look. Using Mobile Devices […]
Fitting Together Your Marketing Puzzle Pieces
It is vital that every piece of your marketing puzzle fits with the others. Like a jigsaw puzzle, one missing or poorly fitting piece breaks the puzzle. Today, we’ll talk about the role that your puzzle pieces play in marketing results. Marketing Puzzle Strategy Identifying your goals and how you’ll get there are the overarching […]
Your Online Reputation in the Stars
We all know that your online reputation is in the stars—the higher the number of stars, the better. In addition, other numbers play a key role in your reputation. Below are some tips to keep a stellar online reputation that attracts new patients. Online Reputation in the Stars is an Average, but Date of Reviews […]
Understand Your Patients for Better Marketing Results
It is important to understand your patients and know what drives their choices. While you may share common interests with friends and family, you don’t always agree. The same is true for your patients. Each has different goals and perspectives. So, understanding the whys behind their choices helps you make better marketing decisions. Understand your […]