Spring is in the air, and summer is just around the corner. This is the perfect time to encourage your patients to prepare for the summer. Promote plastic surgery procedures and products to your patients. Regardless of age, everyone will be shedding their winter wools and going outside. And, there is no better way to […]
medical spa marketing
6 Ways to Optimize Your Facebook Presence
Have you looked at the number of people your Facebook posts are reaching? If you’re like many medical practices, your reach is decreasing. Facebook’s algorithm has you between a rock and a hard place. But, there are some things that you can do to reach more people when you post and optimize your Facebook presence. […]
Are You Controlling Your SEO or Is It Controlling You?
Google has the lead when it comes to search engine placement. Just when you’re doing well and showing on the first page, Google changes the rules. You can’t control that, but what you can do is keep up with it so that you are controlling your SEO. Today, you may be missing some of the […]
Creating Social Media Security for Your Medical Practice
Is your practice identity as important as your personal identity? You bet it is! Yet, many plastic surgeons allow others to “own” their social media pages. When an employee resigns, your password(s) and ownership of your social media pages may walk out the door with the employee. You need to establish guidelines around your social […]
Filler Words You May be Overusing in your Blogs
Some blogs can go on forever, and others get to the point. Why? One of the reasons is that writers use too many filler words that do nothing more than clutter the story and add to the number count. Identify your writing style and the filler words that you use, and then start eliminating the […]