Spring is in the air, and summer is just around the corner. This is the perfect time to encourage your patients to prepare for the summer. Promote plastic surgery procedures and products to your patients.
Regardless of age, everyone will be shedding their winter wools and going outside. And, there is no better way to welcome a new season than with a refreshed and updated look. This presents a perfect opportunity for your plastic surgery office to promote procedures and welcome new patients who hibernated during the winter months.
Certain procedures require recovery time, before the patient can successfully debut their new look. This point may be a good selling incentive for those who might want to put off getting a procedure that will help them feel more fabulous attending an upcoming social event.
Promote procedures that address looking more youthful and appealing in summer clothes. Skin care is always popular at this time of year. If a medical spa is part of your services, facial procedures are excellent at this time of the year.
Plan your specials in response to your most popular procedures for the summer. Then, communicate, communicate, communicate. Reach patients on your social media and send eBlasts. Personally contact your patients who are always interested in the procedures that you’re promoting.
Need more ideas? Contact PUMC. We always enjoy brainstorming with our clients on how to promote plastic surgery procedures.