Each year, marketing trends morph in different directions. Technology becomes more sophisticated and easier to use, which helps drive the change. Doctors must embrace these marketing trends to retain existing and reach new patients. Watch these six marketing trends in 2016 Mobile sites are mandatory According to Google, mobile overtook desktop traffic in 2015 in […]
SEO
Multiple vs. Single Website for Your Medical Practice, Part 2
Visit Part 1 of this blog for points on choosing a single website. Why Choose Multiple Websites? If you want to focus on information for one of your services or brands, multiple websites can makes sense. You aren’t trying to spam Google search results. Your goal is to educate your patients when they search for […]
Are You Optimizing Your Local Search Results?
Are you optimizing your local search results? Local results are important to Internet users. In fact, research shows that 4 out of 5 consumers say they want search results and ads customized to their immediate surroundings. Let’s think this through. Unless you are planning a trip, you want local restaurant results whenever you search for […]
Boost Your Content With Images for Better SEO
Boost your content with images to stand out to patients! Whether you are using email, video or posting in social media, a picture really is worth a thousand words. PUMC clients tell us that they can’t use pictures because they don’t have any. “Yes, you can.” You simply need to know where to look. Boost […]
3 Ways to Protect Before and After Pictures
Fresh content is king in today’s Internet world. It’s a never-ending challenge to stay at the top of online search results. New before and after pictures can boost search engine optimization (SEO) for your plastic surgery practice. New content and before and after pictures also come with a price—thievery. It’s said that imitation is the highest form […]