Visit Part 1 of this blog for points on choosing a single website.
Why Choose Multiple Websites?
If you want to focus on information for one of your services or brands, multiple websites can makes sense. You aren’t trying to spam Google search results. Your goal is to educate your patients when they search for the service or product. Again, let’s look at a checklist with explanations to help you make an educated decision on choosing multiple websites.
- If you want to focus on a single service or product, it’s a good idea to create a dedicated website. For example, you may perform anti-aging treatments along with vein therapy. Creating a website about vein treatments is a good idea. This is when multiple websites can make sense.
- A separate website dedicated to a medical problem reduces patient confusion. Using our example from above, a vein website would convey information about vein problems and potential treatments. Patients don’t have to hunt through other products or services to find the information they want.
- Multiple websites can improve SEO for a single treatment. It improves third-party links, keywords, blogs, before & after pictures and more because it’s is related to a single service or product. This narrow focus is ideal for a single product or service as compared to a wide focus covering multiple procedures in a plastic surgery practice or medical spa.
- A second website will be more expensive and time-consuming to maintain. However, these extras are offset by reaching more people and an increase in business. Hire an agency for maintenance.
- Different addresses are ideal when focusing on a medical procedure. This allows you to map your locations in social media. If you can only map one location, you’ll need to choose your primary website to promote.
Need guidance, SEO or help for your website? Contact our experts at PUMC. We’re always happy to do an assessment or point you in the direction you need to go.