Internet copyright issues can be a big problem for plastic surgeons and medical spas. Clients often asked about copyright issues—how to avoid infringing on the copyright of others, how to keep people from copying their work and what really constitutes copyright infringement. We also receive copyright questions from our blog followers. Here are some of […]
medical spa marketing
Video Marketing for Doctors
Video marketing is powerful. According to Forrester research, a one-minute video is worth 1.8 million words. Wow! You can’t ignore this type of marketing, especially when it’s easier than ever today. We’ve just completed a short video on Common Mistakes Doctors Make on Google+. It’s a little longer than normal because it was condensed from […]
Repeating Phrases to Avoid
If you are writing to family members, you can get away with repeating phrases. When you’re writing website content, blogs and other marketing materials, your writing needs to impress. Repeating phrases can be a distraction that you don’t want. Get in the habit of avoiding using these words together. Let’s look at some phrases and […]
Common Mistakes Hinder Mobile-Friendly Website Design
Mobile-friendly website design continues to be a big concern for plastic surgery and medical spa marketing. Let’s take a look at some of the most common mistakes that Googlebot (the algorithm that crawls your website and ranks your content for Google searches) encounters. Check out our short video about how a non-mobile-friendly website design can […]
Plastic Surgery Marketing SEO
Plastic surgery SEO continues to evolve. Whether yours is a medical practice, a medical spa, plastic surgery group or other medical practice, you have to manage the changes to bring patients in the door. With all the changes and detours in search engine optimization (SEO), it’s little wonder that it’s difficult to find the right […]