Plastic surgery SEO continues to evolve. Whether yours is a medical practice, a medical spa, plastic surgery group or other medical practice, you have to manage the changes to bring patients in the door. With all the changes and detours in search engine optimization (SEO), it’s little wonder that it’s difficult to find the right navigation. While the complexity of SEO has grown, it still ranks in the top of your most valuable marketing tactics. Follow our next two blogs to learn about ways to boost SEO for your practice in 2015.
Plastic Surgery Marketing SEO Tactics
Optimize Keywords/Key Phrases on Every Website Page
Keyword stuffing is history. Inserting keywords in content where they don’t make sense can send your website on a downward spiral. Google’s search algorithm looks for keywords that naturally fit into your content. Because every web page is different, most SEO experts report no ideal percentage. We prefer no more than five keyword mentions within 300 words.
Long-tailed keywords are more specific that general keywords. For example, facelift may be the keyword on one of your procedure pages. In addition, you may choose to use long-tailed keywords in blogs or on another website page. Examples include, facelift recovery, facelift vs. Botox, facelift video, facelift scars, mini facelift, facelift in Milwaukee WI, etc. Google search has become smarter, so it corrects spelling errors. It also searches for singular forms of plural words (scar vs. scars). Look for keyword opportunities.
Website Page URLs Can Boost Plastic Surgery Marketing SEO
Search engines see the words in your URL first. Consider including your keyword or key phrase in the URL when it makes sense. Remember to keep URLs short—50 characters or less is ideal. This works great for blogs.
Optimize Titles, Meta Description and Heading Tags
Look for opportunities to include keywords or phrase in your page title, meta description or heading tags. Blogs offer ideal opportunities to optimize various titles & tags. PUMC recommends Yoast to help guide you in optimization. This SEO plug-in is easy to use, even for beginners.
Find Images to Improve Plastic Surgery Marketing SEO
We get it. It’s difficult to find an image for every page to showcase your plastic surgery procedures. Take a step back and realize that you can use generic images instead of one that highlights your work. Use graphs or tables. Think outside the box. Add your keywords or phrase to the alt text and file name to improve your SEO. Plus, your image will probably appear in Google searches. There are many ways to work an image into your website page or blog. Make it happen.
Enhance Mobile Site and Search Functionality
Today’s world is mobile. If you’re dealing with an outdated website, you’re missing the mobile search functionality that successful practices need. We’ve heard, “selling the practice”. Selling a practice is definitely upgrade time because great Google search results usually go along with premium price. Make sure your website is mobile ready. Enough said!
Brand Mentions Improve Plastic Surgery Marketing SEO
A link doesn’t always equal a link in SEO. To get the most out of links, your business name, address and phone number should appear on other web sites. This is called a citation. Manage your listings on local directories and industry review sites. Own your Google+ listing. Ask vendors to link to your site if they have referrals or testimonial pages. Keep a watch on niche sites and other sites that may pick up your information.
Turn Local Relationships into Online Links
Assess offline relationships and promotions for link potential for plastic surgery marketing SEO. Are you hosting a local networking event, sponsoring a local sports team or involved with in community events? These are ideal opportunities for links to you website. You can always reap rewards for participating in the Chamber of Commerce or other local organizations. Evaluate your “shop local” engagement for local support, and turn these into online links.
Integrate SEO With Relevant Content
Do you think the tactics we’ve called out means the end to good content? Nothing could be further from the truth. Content still reigns, and we believe it always will. Give your fans and followers a reason to shout out your name, and they will. Keep your content fresh and relevant for your patients. Comment on new trends, products and procedures. When you publish current information, your patients can see that you’re in the know.
While we’re talking relevant content, think about your overall marketing plan. Is your practice operating in silo? Everything you do from emails to blogs to social media to website content is important for plastic surgery marketing SEO. It’s a proven fact that practices with good social media engagement rank higher in search results. Make sure you integrate your marketing efforts for maximum results with less effort.
If you find it challenging to implement or measure your plastic surgery marketing SEO results, PUMC can help. Whether you need a little guidance, an assessment or full-scale implementation, we’re here for you. Contact us for more information.