Internet marketing and organic Google Ads is a business of strategies. We covered six marketing programs in our recent webinar (see highlights in the video below). Consistency and integration are vital to optimize these programs. Let’s take a look. Six Marketing Programs that Work with Organic Google Ads Patient Referrals: Word-of-mouth where patients inform their […]
social media marketing
Six Online Marketing Trends for 2016
Each year, marketing trends morph in different directions. Technology becomes more sophisticated and easier to use, which helps drive the change. Doctors must embrace these marketing trends to retain existing and reach new patients. Watch these six marketing trends in 2016 Mobile sites are mandatory According to Google, mobile overtook desktop traffic in 2015 in […]
Posting Same Blog on Two Websites
Do you have more than one website for your medical practice? How do you go about posting same blog or blogs? Some of our clients prefer to have one site focus on medical spa treatments while another site has content about plastic surgery procedures. If multiple websites make sense for your medical practice, you know […]
Facebook Emoticons Being Tested
In September, Facebook CEO Mark Zuckerberg announced that work was underway on a way that people could show empathy. He emphasized that it wouldn’t be a “dislike” icon that many have requested because that sends the wrong message. Instead, it would be a way to show emotions. Testing has begun in Spain and Ireland. Facebook […]
Is Google+ Relevant for Medical Practices?
Is Google+ relevant? Some are predicting that Google+ will either disappear or become irrelevant for medical practices. We’ve discussed this issue in detail at PUMC. Greg Washington, PUMC President, has been at the forefront on Internet changes since its inception. He’s collaborated with industry leaders to correctly predict coming online moves. Below is our prediction […]