Do you have more than one website for your medical practice? How do you go about posting same blog or blogs? Some of our clients prefer to have one site focus on medical spa treatments while another site has content about plastic surgery procedures. If multiple websites make sense for your medical practice, you know that you have to keep a close watch on duplicate content since Google introduced Panda.
Some of our clients ask us about posting same blog on multiple websites. Tread carefully because Google’s Panda algorithm identifies duplicate blog content on different sites. Think about your objectives. What do you want to accomplish. Here are a few suggestions for blogging on multiple websites.
Posting Same Blog Tips
- Two Websites With Different Content: Write blogs for your website based on the focus of the content. For example, write blogs about aesthetic treatments for a website focused on aesthetics. Post blogs about body procedures on your website that centers on plastic surgery procedures.
- Multiple Websites With Same Topics: When content on two websites is focused on many of the same topics, you may want to alternate blogs. Post a blog on Website A, and post the next blog on Website B.
- Build Interaction Between Two Websites: You can show all your blog roll/categories and build interaction between two websites by posting a blog on Website A. Then, post the first sentence or two on Website B with a link to the complete blog on Website A. This format also lends itself to alternating blogs so that you can choose the most relevant site to post the original blog.
- Credit Original Blog URL: If you want to populate a primary website and give all credit for the blog to it, you can use a rel =canonical link on a secondary site. Some online blog/news sites use this code. <link rel=”canonical” href=”https://blog post url/” /> It tells Google’s algorithm that all credits for this page belongs to the blog post URL & not to index the current location. This works well when you have control, but it doesn’t work well on others. For example, you can’t post the same blog content on LinkedIn using this code because users can’t access the code.
- Rewrite blogs for Websites: If two or more websites focus on the same topics, consider rewriting your blog so that it isn’t flagged for duplicate content. The two blogs may have the same overall message, but each has different wording and images.
- Post in Different Language: Some doctors market in multiple languages. Most researchers have not found that Panda picks up duplicate content in multiple languages. While Google hasn’t confirmed this, it makes sense. Algorithms are logical and compare apples to apples. Thus, many experts suggest posting the same blog in a different language.
Are you posting same blog on multiple websites? If you need help starting or optimizing your blogs, contact PUMC. Our experts are happy to help identify gaps and map a strategic plan that helps you achieve more reach with less work.