While Google Ads can’t work miracles, they are an excellent tool in your overall marketing plan. This tool is a targeted pay per click (PPC) on Google. It complements your existing website SEO and social media posts. But, connecting all the dots can be complicated. In addition, you need to optimize seven Internet vital signs […]
cosmetic practice marketing
Patient Communication for Medical Practices
Patient communication is more challenging than ever because we have four generations with different communication preferences: traditionalists, boomers, Gen X and millennials. Whether you are following up on a procedure or telling them about a new product, how you communicate makes a difference. Thankfully, there’s common ground for patient communications among the different generations, so […]
Know Your Medical Practice Social Media Numbers
Plastic surgery marketing is about the social media numbers. When is the last time you looked at your numbers? If you’re like most surgeons, either you leave it to someone else or it’s been a while. Here’s what you need to know. Google+ My Business is a good place to start looking at your social […]
Google’s Influence On Medical Marketing Solutions
Google has changed medical marketing solutions as much as Walmart has changed the retail industry over the years. Today, it’s not enough to keep up with the changes. Successful medical practices have to anticipate, prepare and recheck. Walmart Is To Retail What Google Is to Medical Marketing Solutions Walmart drove the big-box store one-stop shopping […]
A Marketing Roadmap Gets Your Medical Practice to the Right Place
Creating a marketing roadmap is vital for your medical practice to achieve success. It helps you outline the big picture and connects all the supporting details. In addition, it aligns everyone (doctor, employees, freelancers and marketing agencies) toward a common goal. Here are some key steps in creating a marketing roadmap for your practice. Identify […]