Blogs are a very effective marketing tool. They offer a way to comment on trends. Blogs are ideal for answering answer frequently asked questions. They provide content for other marketing tools. Blogs help doctors get found on Internet. Here’s the skinny on blogs: How Blogs Help Doctors Market Services What is a Blog? […]
cosmetic practice marketing
Doctors Should Strategize; Don’t Agonize
Did you see our “Strategize; Don’t Agonize” slogan at Vegas Cosmetic Surgery? This isn’t a new motto for PUMC. There are many benefits to planning and integrating your marketing efforts. In short, plastic surgery marketing results directly correlate with the strategy. Think of it as a roadmap to get from Point A to Point B. […]
Let’s Talk Snapchat for Doctors
PUMC clients are starting to ask about Snapchat. Have you heard about this new social media channel? If you’re wondering if it’s for you, here’s the scoop. What is Snapchat? This app shares videos and pictures on mobile devices. It’s available for both Apple and android devices, so you can find it easily by accessing […]
Responding to Your Online Reviews
Online reviews! Some doctors embrace them. Others ignore them. But, almost all plastic surgeons and medical spas have online reviews. Each patient is unique, so expectations and experiences vary. While most reviews tend to be 3-star or better, it’s common to have some negative reviews mixed in with positive ones. Here are some tips on […]
Identifying and Avoiding Internet Copyright Issues
Internet copyright issues can be a big problem for plastic surgeons and medical spas. Clients often asked about copyright issues—how to avoid infringing on the copyright of others, how to keep people from copying their work and what really constitutes copyright infringement. We also receive copyright questions from our blog followers. Here are some of […]