Did you see our “Strategize; Don’t Agonize” slogan at Vegas Cosmetic Surgery? This isn’t a new motto for PUMC. There are many benefits to planning and integrating your marketing efforts. In short, plastic surgery marketing results directly correlate with the strategy. Think of it as a roadmap to get from Point A to Point B. Here are some tips on how you can Strategize; Don’t Agonize.
Creating Your Marketing Strategy
What is unique about your plastic surgery practice or medical spa? How do your differ from your competition? The foundation of your strategy is your unique selling proposition (USP). Define that before you move forward, and you’ll be a step ahead in the Strategize; Don’t Agonize plan.
Who is your target audience? If your services span gender and ages like most medical spas and plastic surgeons, you need to tweak your message to resonate with slightly different target markets. Why? Because your target audiences are seeking different benefits from your products and services. For example, goals of a 50-year-old man are different from a 35-year-old woman. To optimize effectiveness, define and position your benefits for each audience segment.
How do you plan to reach your audience(s)? Patients have different communication preferences. Chances are that you won’t get many results if you don’t hit their preference. While age and gender factors in to communication tactics that trigger action, tracking results is one of the most effective ways. Look at your Google+ analytics, your Google dashboard, results of your email blasts and other communication insights. Strategize; Don’t Agonize is key to your marketing methods.
How should you integrate your marketing efforts? Reuse your content. You can tweak it for different audiences and marketing methods. Use the same picture, link to your website page for SEO boost, e-mail blasts link to monthly special, etc. Integrating your marketing efforts is a great way to boost results without extra expense or work.
How much does effective marketing cost? It depends on your practice, and PUMC is happy to help you sets your budget. Develop a budget for your marketing. It’s a must to include long-term strategy because social media, search engine optimization and website platforms evolve over time. Your practice will quickly slide to Page 2 or 3 in search results if you fail to keep up. A budget is a key part to PUMC’s Strategize; Don’t Agonize plan.
Our strategy is set; now what? While your overall strategy is complete, your execution strategy must evolve to keep up with today’s trends. Revisit your marketing plan every 3-6 months to assess whether you’re on target or need to revise your plan. Whether you need a little help in developing your strategy or someone to handle day-to-day maintenance, PUMC is here for you.