While Google Ads can’t work miracles, they are an excellent tool in your overall marketing plan. This tool is a targeted pay per click (PPC) on Google. It complements your existing website SEO and social media posts. But, connecting all the dots can be complicated. In addition, you need to optimize seven Internet vital signs before you move to Google Ads.
How Google Ads Work
Keywords are used for to search for your specific products and/or procedures. You can target the keywords to specific ages, location, timing, etc. When someone searches for the keyword, your paid ad appears in Google’s search results. You control your budget.
There’s a place for Google Ads in your marketing plan, but it’s not wise to depend solely on Google Ads. You need to analyze your marketing tactics and results. This helps you understand how to optimize the seven Google analytic triggers.
Google Analytic Triggers
These fundamental vital signs link to the Google search algorithm and determine how your website and its content will rank in 2015 Google organic searches. If you need more information on Google analytic triggers (Internet vital signs), enroll in our March 19 webinar at 8:30 am PST.
Optimize Your Marketing Before Implementing Google Ads
Google also offers a remarketing program, which it calls retargeting. Have you noticed ads appearing on websites based on your recent searches? If so, you’ve experienced remarketing. Remarketing allows advertisers to show ads on Google’s partner sites. This works well for many products and procedures if you build your remarketing list via Google Ads.
If you have a solid marketing plan for 2015, you may be ready to implement Google Ads. If your plan still has some holes or you haven’t optimized the seven Google analytic triggers, you probably have some work to do before starting an adword campaign.
Are you ready for the next step? Sign up for our webinar or contact us for a personal consultation. Make sure you aren’t just reading tea leaves—take control of your marketing effort.
March 19, 2015
8:30 am PST