Is your practice identity as important as your personal identity? You bet it is! Yet, many plastic surgeons allow others to “own” their social media pages. When an employee resigns, your password(s) and ownership of your social media pages may walk out the door with the employee. You need to establish guidelines around your social […]
plastic surgery marketing
Filler Words You May be Overusing in your Blogs
Some blogs can go on forever, and others get to the point. Why? One of the reasons is that writers use too many filler words that do nothing more than clutter the story and add to the number count. Identify your writing style and the filler words that you use, and then start eliminating the […]
Building and Enhancing Your Cosmetic Practice – A Primer for Success
Pre-Order Now! A Fresh New Approach to Learning GET NEW PATIENTS KEEP CURRENT PATIENTS Physicians and Managers: Please listen to the excerpts below and place your advance order Remember…THE FUTURE IS YOURS TO LOSE! $89 AUDIO BOOK The Future is Yours to Lose Greg Washington discusses the seven (7) most common reasons why cosmetic […]
Creative Ways to Reach Patients
You can promote your plastic surgery practice and/or medical spa without breaking the bank. Get creative and think outside of the box. Think about what’s worked for you in the past and where your potential patients are. Here are some tips to help you reach patients. Identify relevant content: Whether you’re writing a blog, talking […]
False Online Reviews Even More Difficult than Negative Reviews
A recent court ruling regarding Yelp reviews is generating a lot of controversy. Digital Journal reported that a Virginia appeals court ordered Yelp to identify the reviewers who were responsible for seven negative reviews of a carpet cleaning company. In today’s world, knowing how to manage your online reputation is critical to your business success. […]