You can promote your plastic surgery practice and/or medical spa without breaking the bank. Get creative and think outside of the box. Think about what’s worked for you in the past and where your potential patients are. Here are some tips to help you reach patients.
Identify relevant content: Whether you’re writing a blog, talking with patients or updating your website, it’s a must to know what interests your patients. Identify and communicate practical information that helps them stay on top of current beauty trends, understand plastic surgery and non-invasive procedures, news headlines and more.
Engage with patients: If your patients are on Facebook, get active. If they are readers, write a blog. If they enjoy participating in events, host an informative session at your office. Email is another way to communicate with both current and potential patients.
Give back to the community: There are fundraisers everywhere, and many people and groups are looking for sponsorship. It costs very little to sponsor someone in a walk or race. Children’s sports teams and other school groups look for extra help. It’s a way to show that you care and get your practice in front of people in BOLD letters.
Participate in networking events: You don’t have to look far to see where the people are who can refer patients. Chambers host great events that are ideal for meeting new people in your area. Other communities have business groups that meet monthly. Look around and volunteer to share your knowledge as a speaker. Or, partner with another owner to host your own event. It’s a great way to meet and greet.
Stand out offline: Add some relevant information on the back of your business cards or choose give-aways that people use. Have a new product or procedure? Design a postcard with images and information to leave in your waiting room, distribute at meetings or for your employees to share.
You get the idea. Standing out from your competition is about looking at how you reach patients differently. Speaking of standing out – make sure that your website is a cut above the rest and that you have a mobile design. Your SEO needs to stand out too.
If you aren’t achieving the goals you set for your practice, contact PUMC. Our managers have years of marketing experience in the plastic surgery and medical spa industry. You tell us your problem, and we’ll find a solution.