Your online reputation can make or break your medical practice. Is your online reputation golden? Just a few years ago, word-of-mouth brought patients in your door. Word-of-mouth has transitioned to Internet now, so every Internet searcher can find comments about you.
Is Your Online Reputation Golden or Tarnished?
- Having a website is vital. Fresh content and mobile availability are musts. Many people use smartphones, tablets, iPads, etc. to access online information. They like one-click phone calls. Out-of-date specials and information sends readers to another site. If you maintain fresh website content that is SEO-optimized for mobile, you’re golden in this area.
- Social media is the most popular place to post news, trends, specials, article links and more. People post pictures, reviews, comments, etc. Posts get shared and reshared. Every picture and every word counts. Maintaining your social media helps to keep your online reputation golden.
- Review sites are many for doctors. In addition to the usual medical sites such as Ratemd, Vitals, Healthgrades, etc., you also have Yelp, Facebook, Google, etc. Put your best foot forward by highlighting your best reviews. PUMC offers a service to help you take advantage of your best reviews effortlessly.
- How many Google listings show in search results? If you are in a solo plastic surgery practice, consider combining your practice and doctor listings. It’s easier to maintain! If there are multiple doctors in your practice, make sure that you own individual doctor listings in addition to the overall practice listing. Do you have more than one location? Make sure you have a listing for each so patients can find you.
Internet, especially search improvement, has made it easier than ever to find information. If your content looks dated or incorrect, you are turning potential patients away at the door. Failing to respond to negative comments with “call us to resolve your issue” turns people off. Don’t let the negatives fester to tarnish your reputation when just a little effort can keep your online reputation golden.
Contact PUMC to assess your efforts and learn how to keep your online reputation golden!
Find out how this doctor moved from a 3.5 star rating to 4.9 star rating
with 300+ reviews in less than 90 days!