In social media, the only constant is change! You have to stay in the know to improve social media strategy. It’s almost impossible for medical practice staff to take advantage of the constant changes in a timely manner. Bookmark PUMC’s blog page where you’ll find marketing and social media news. Best of all, we give you implementation ideas too.
Improve Social Media Engagement on Instagram
Instagram announced new shopping features just before this year’s biggest holiday shopping day. Users can save pictures of products they like to their “collection” as they browse through their feed. Videos have a new shopping icon that makes it easy to see product pricing. There is also a “shop” tab in business profiles where readers can browse products. Medical spas and plastic surgery practices have great Instagram engagement on their business profile account. If you sell products in your practice, take advantage of these new features.
Google Announces New Roles for Site Managers
Google is serious about privacy. That’s why they are transitioning communications managers to site managers in the coming weeks. You can’t do everything yourself, and that includes managing all your Google My Business features. Site Managers can help you manage your business presence on Google.
- Publish weekly feature posts
- Respond to your Google reviews
- Add pictures and videos
- Change site information
Improve Social Media Reach via Videos
Video marketing results hit a new high in 2018. Expect this trend to continue in 2019. The old adage of “build it and they will come” is not true in video marketing. You can’t “record” it and patients will watch if they can’t find your videos. Follow the video rules and tricks to get found and watched.
Facebook Live Streaming Boosts Engagement
You’ve probably seen live streaming in Facebook because it’s been around for a couple of years. However, we aren’t seeing many of our clients take advantage of this. This is an easy way through video marketing to engage your patients. In fact, live streaming videos get 3+ times the engagement of videos that are shared.
- Consider a 3 to 5 minute skin care video each Friday.
- Share your monthly special via video, and answer FAQs about the procedure or product.
- Host a Question/Answer about a procedure.
If you need help to improve social media or stay at the forefront, contact PUMC to brainstorm innovative ways to take advantage of new technology. We’re here to keep patients coming in your door.