Long tailed keywords are convenient to optimize individual blog posts. You can’t optimize the same keyword on every page of your website. That only results in your web pages competing with each other along with your competition in search results. However, long tailed keywords can help support an overall keyword theme. Let’s take a look.
Long Tailed Keywords as Blog Categories
If you are a facial plastic surgeon, your website most likely has dedicated pages related to facial plastic surgery. Some of your topics may include facelift, rhinoplasty, eyelid surgery, facial fat grafting, etc. Some blog categories for your facelift topic could include:
- Facelift recovery
- Lower facelift benefits
- Natural looking facelift
- Mini facelift
- Mid facelift
- Noninvasive facelift procedures
These descriptive phrases are long tailed keywords. Each one supports a facial plastic surgeon. And, each discusses a different aspect of a facelift procedure. Thus, it is easy to optimize the unique long tailed keyword as a blog category for better SEO.
Long Tailed Keywords in Blogs
Let’s take this another step to look at using long tailed keywords in individual facelift blogs. Let’s use the Facelift Recovery category. Here are some potential blogs that you can write.
- Facelift recovery tips
- Preparing for a facelift procedure
- Stages of facelift healing
- Tips for faster facelift recovery
- Things to do while recovering from a facelift
- Ways you can delay your facelift recovery time
- When to expect to feel comfortable in public after facelift
As you can see, the sky is the limit when it comes to long tailed keywords. Starting with your primary keyword, you can build blog categories, individual blog pages, frequently asked question pages, web pages and more.
Why Use Long Tailed Keywords
It is challenging to stand out among your competition for the same keyword. For example, facelift is a fairly generic term. Building an excellent resource for potential facelift patients in your area can differentiate you. While long tailed keywords aren’t researched as much as generic terms, people use more specific terms as they near a buying decision. Be there and be seen when potential patients are looking. Yoast has an excellent blog on creating and using long tailed keywords that you may want to check out.
PUMC specializes in SEO techniques to keep you on the first page of search results. If you need help developing a long tailed keyword strategy for your products and services, give us a call.