A plan for your medical practice during the pandemic is vital to recovery. As our world begins to function again, it won’t be “business as usual” when your practice opens. So, it’s important to plan for this uncertainty. Below is a quick summary of Must Do’s. Check out our resource page for more information and videos.
Get Ready for Recovery: To Do List for your Medical Practice during the Pandemic
Staff Marketing Assignments: This is a perfect time to reach out to patients and/or do online training. Ask your staff to contact patients to ask about their well-being.
- Look for ways to provide patients information they want. Note frequently asked questions and/or topics for short webinars or blogs.
- Follow up phone conversations with a short thank you email and provide links to information discussed during the call.
Mailing Lists: Ask your staff to update your email list. For example, you may want to categorize your list by interest to make eblasts more relevant for each patient.
Website/Social Media: Patient care takes priority, so updating content usually lags behind. During the coronavirus pandemic is a good time to update content, before & after photos, etc. on your website. Take the time to develop a social media plan and link your channels to save time.
Communicate to Patients: Have you noticed that every business is filling your inbox with information about COVID-19? Most of it is never read because it is irrelevant. So, stand out from the rest.
- Offer helpful information such as skin care, etc.
- Provide product discounts
- Link to helpful resources
Referral Incentives: As we return to business, consider incentives for referrals. Think about discounts for pre-buying procedures or products. This is essential for elective procedures that may be pushed out until later in the year.
Webinars: When people are at home, they may attend webinars. However, don’t forget that work continues for essential employees. So, record your webinars and post them on social media as well as your website.
Scheduling Postponed Procedures: Elective procedures were postponed your medical practice during the pandemic. You can expect patients to be cautious when you reopen. Plan to spend a little more time to calm patient fears. For most patients, concern accomplishes more than a sell. So, approach each question by acknowledging the concern.
Do you need help marketing your medical practice during the pandemic? Call PUMC for a free consultation. You have everything to gain by accomplishing these Must Do’s before you reopen your practice.