It’s a must to adapt plastic surgery specials to trends that change with the seasons. People who are off work during the
summer may want plastic surgery. Others enjoy the outdoors, so they may wish to avoid surgical procedures. Non-invasive treatments are often up during the summer. Goals are different for bikini season vs. the little black Christmas cocktail dress. The one constant: the desire to look and feel beautiful!
Tips to Adapt Plastic Surgery Specials to the Season
Think about multiple seasonal goals when you plan specials. For example: facelifts, fillers, injectables and skin tightening offer different anti-aging benefits. Body contouring has both surgical and non-surgical procedures. Choosing a special with “something for everyone” increases effectiveness.
Plan an event around your special. Staying with our example of facial anti-aging, consider planning an “All About Faces” event. This is an ideal time to showcase skin care products you sell. Some non-invasive treatments can be done if you have enough staff to provide the service. Before & after pictures, or even better, a past patient can highlight results. In addition, you can do mini-consultations on facelifts, eye surgery, etc. to raise interest and awareness. Invite potential patients to book full consultations.
Market your special throughout the season. When you adapt plastic surgery specials to the season, you have to communicate throughout the season. It’s isn’t once and done. Tell patients about different aspects and benefits of the procedures included in the special. Some channels of communication are:
• Social media posts and advertising
• Eblasts and emails
Specials Don’t Always Conform to Seasons
You can’t always adapt plastic surgery specials to a specific season. Sometimes, you want to feature a new product or treatment. Short-term specials around certain holidays are also important. You can have a facial anti-aging summer special while also doing a short-term men’s special for Father’s Day. The short-term special can be in addition to or connected to your seasonal special.
When it comes to marketing, put on your “patient” thinking cap. What do they talk about at this time of the year? Review frequently asked questions. Which treatments do you offer that could help them achieve their current goals? Now, consider how you can adapt plastic surgery specials to respond to the needs of your patients.
PUMC has extensive experience in create monthly, seasonal and holiday specials. We’ve worked with clients on marketing new treatments, products and events. Call us to brainstorm how you can adapt plastic surgery specials to effective seasonal promotions.