Do you wonder what’s behind Google SEO ranking? What factors determine search results? What makes some medical practices appear higher in search results than other practices? There are more than 200 factors behind Google’s ranking and search algorithm. Then, there are lots of updates and parts, i.e., Panda, Penguin, Rankbrain, Pigeon, etc. These all come together to make up Google’s big ranking algorithm named Hummingbird.
Check out this Table of SEO from Search Engine Land for details on Google SEO Ranking
Five Ways to Improve Google SEO Ranking
Robust fresh content makes a difference. Google looks for keywords and keyword phrases as it ranks each of your website pages. Are you a Go To page for answers that Google can show on the search page? Procedure pages, before & after photos, blogs and FAQs are excellent resources for medical spa and/or plastic surgery websites. Excellent content can be the difference in how you appear in searches and on Google maps.
Your content needs to engage your readers to reduce your bounce rate. Plastic surgery and aesthetics associations have a lot of statistics and resources on their websites. Link to some of these to develop greater depth of information. Link to news articles in your blogs. Work to have links back to your site. All of this builds trust and readership.
Architecture is another key factor in how your website ranks. Are you positioned for mobile users? Are your URLs on point for relevant topics? If you have multiple pages that relate to the same topic, make sure you use keyword phrases to differentiate each page
Tags are important for Google’s algorithm because they signal the topics. Every website page should have a meta description and tagged photo(s). It is also helpful to include tag words in H2 headers for easy reference and scanning. Yoast has an SEO plugin that makes it easier to optimize your pages.
Don’t forget the social aspect. You only have to watch the Olympics, presidential election or news coverage to understand that social media is essential. Don’t try to be everywhere. Simply choose the channels that work best for you. It’s PUMC’s experience that Google My Business, Facebook and YouTube work best for most medical practices. If you consistently take before & after photos, Pinterest or Instagram can be a plus.
Call PUMC to Brainstorm Google SEO Ranking
If you don’t have time for SEO, don’t let your website become stagnate. Call our PUMC experts to help you gain momentum and better positioning. After all, studying the changes in Google SEO ranking algorithm is our daily job. We love what we do. And, we will make sure you’ll love what we do too.