Your website needs an upgrade occasionally While it may seem like it, websites are not a “once and done” tool. Plastic surgery trends and treatments change. Technology changes. The average lifespan of a website is 3 to 7 years, depending on how your procedures and technology evolves. Here are some points to help you decide when your website needs an upgrade.
Is Your Medical Practice Competitive?
The life of your website depends on your location, procedures offered and what your competition does. For example, your website design may be effective longer if you only offer only rhinoplasty and nasal procedures. However, you may need more frequent website redesigns if you offer the latest in body sculpting, skin tightening and other medical spa treatments.
If you have little competition in your area, your site design may need fewer updates. Typically, more competition in an area means more updates. Keep an eye on how you compare to your competition in Google searches so you know when your website needs an upgrade.
Your Website Needs an Upgrade When Google Changes Search Parameters
As more people began to use smart phones, Google announced mandatory mobile sites. Prior to that, Google set forth backend restructuring for websites to remain in a prominent search position. When keyword technology and code structure mandates are put in place, you’ll fall in search position without an upgrade. Sometimes, you can get by with some updates instead of an entire redesign.
Are You Adding a New Procedure?
If you are adding a new procedure such as CoolSculpting, your website needs an upgrade. It may be as simple as enhancing the home page, procedure listings and creating a new web page. If this is a focus procedure, you may need a new redesign. Or, perhaps you are adding a complete medical spa to your plastic surgery practice. Major changes like this means your website needs an upgrade. Another option is to create a completely new medical spa website. Consider the focus. How do procedures relate to each other? Is the audience different? At PUMC, we analyze your current results and goals before advising you on a path forward.
Patients Tell You that Site Navigation is Challenging
Look at your website through your patient’s eyes. Can you find information about procedures and treatments? Do you have enough content to help patients make a decision? Do you offer products or treatments that aren’t on your website? Or vice versa—do you no longer offer some listed procedures? How does your website perform on tablets, android phones and iPhones? If finding information is difficult or you have a high bounce rate, chances are that your website needs an upgrade.
At PUMC, we know that website upgrades need to be customized for your needs. There are many factors to consider, i.e., budget, new procedure plans, associates and trends. We can help you analyze and identify redesign solutions tailored to your needs. Contact us to find out if your website needs an upgrade….and how to optimize results within your budget.