Google Plus insights are helpful in identifying trends and views for your medical practice. You need to be looking at these statistics. Google pulls basic information from other places, so you probably have a Google+ listing unless you have a new practice. This information populates searches in Google and Google maps.
Details in Google Plus Insights
Typically, data is about two days behind, so mid-week is a good time to get a complete picture of interactions in the previous week. Timing options include day by day, 7 days, 30 days or 90 days. Below are some items to check:
- Total search views show how many times users saw your information in Google maps and searches. Google Plus Insights chart segments these views by search, Google+ page, posts and photos. Keywords in your description, posts, and photos collections can help increase your views in Google searches.
- You can drill down to clicks in your Google search views to see driving direction requests, clicks to your website and phone calls. Google counts the clicks on your information from Google maps and search for both desktop and mobile users.
- If you have connected your YouTube channel, statistics are also included in your Google Plus insights.
This is a good snapshot of how you are appearing in search results. At a glance, you can spot trends. For example, most plastic surgeons see a spike in views at the beginning of the week and have fewer views on the weekends. This information is helpful in planning events and new product announcements.
Google Plus insights also offer audience statistics if you have enough followers. This is great for personalities and companies with a large following. Stats include gender, age, country, etc. At PUMC, we find that the general public (patients) that our plastic surgery clients target don’t follow Google+ posts.
This doesn’t mean that it’s ok to ignore your business listing in Google+. The information from your listing appears in searches, so it’s critical to follow your numbers. In 2015, Google has indicated that less emphasis is being placed on Google+. While the Google+ infrastructure may disappear, your business listing information will continue to be housed somewhere that you can manage. Maintain it so your information will transfer correctly to foundation that Google sets up for business listings.
If you need help in maintaining your Google+ listing or reading your Google Plus insights, contact PUMC’s social media department. We’ve mentored hundreds of clients in best practices and statistical analysis. Let us create a social media marketing plan for you.