Planning a Cosmetic Surgery ROI Marketing Budget
Planning a cosmetic surgery internet marketing budget for good ROI results is a topic that most Web design and marketing firms don’t want to touch. Key variables must be considered. In addition, there is a risk of creating client expectations without having practice management expertise. Industry expertise plays an important role in correctly projecting return on investment (ROI) or profit timeline for the budget investment.
PUMC has the proven business practice and marketing expertise as well as a budget-planning database from decades of executing marketing financials. Our advertising agency experience allows us to look at total marketing costs and promotional options as few can.
Our, 22+ years of internet marketing provides intelligent rules of thumb for the budget key elements and how to track results, cost and sometimes project ROI.
Creating the Cosmetic Practice Internet Marketing Budget
Creating an Internet marketing budget starts with a marketing planning process. This process allows us to configure marketing data to be used with key Internet based marketing programs. Your budget is designed from a practice marketing management perspective.
The following are the key programs that serve as the core. Most one to two provider practices’ annual marketing budget starts at about $33,000 to $45,000. Keep in mind, this is only a rule of thumb for these programs.
- Fees for Development of a marketing plan
- Creating website and annual website maintaining
- Staff Sales training and skills maintenance
- Conducting E mail marketing
- Conducting pay per click marketing
- Creating videos for content used in marketing
- Social media marketing
- Reputation/Brand protection
The above rule of thumb does not apply to group practices. Contact PUMC to discuss large start up medical ventures.
Different Practice Models Have Different Budgets
We are able to extrapolate from our proprietary database of almost 1,000 designed Internet marketing budgets over 3 plus decades. We have discovered the appropriate investments based on unique practice models. These models take into consideration practice specialty, geographical location, tenure in the market process, type of procedures being promoted, staff competence in marketing and more. Models focus on practices that target consumer populations spending discretionary income for elective medical services.
Other issues will influence the cost of an Internet marketing budget, including a decision to skip the primary rule of having a marketing plan. Contact PUMC for more information.