Email marketing is competitive. Inboxes are filled with emails, so standing out is important. Here are some ways to be recognized and opened within Inboxes that are overflowing with emails.
Tips for Email Marketing
Offer Useful Information. Email marketing isn’t about selling. It is about providing useful information. Tips, trends, specials, events, etc. are welcome information. Include links to a new product, blog or video. Email your patients when you have something valuable for them. Otherwise, you may find your unsubscribe list growing.
Use Meaningful Power Words. These words provoke emotion from your readers. Pay attention to top-rated blogs, news sites and speeches. They all use meaningful power words to draw in their audience. Scroll down this page for a great list of power words and other tips to get you started.
Keep it Short and Personal. No one likes to read robotic emails. Write your email as if you are writing to a friend. Each patient is truly your friend, so treat him or her as such. Email marketing needs to reach out to patients with news and useful information.
Highlight Benefits and Missed Opportunities. Don’t overtly sell in your email. Try to rephrase the benefits of taking action now to avoid a future problem. For example, taking care of your skin now will mean a more youthful look in the future. Use a call to action to help people understand the action you want them to take.
Follow Legal and Anti-Spam Guidelines. There are multiple email marketing providers available. Almost any service you choose has some built-in spam and email features. Research it to make sure you are putting your best reputation forward. Constant Contact has a lot of great information as a starter.
Do you need a little help becoming a trusted source for your patients? Or, perhaps you aren’t comfortable writing emails and blogs. Contact PUMC and let’s talk about how email marketing can work in conjunction with other marketing techniques to grow your practice.