Knowing blog SEO techniques is important for readers to find your information. Blogging takes time, so you want to optimize as much as possible. Today, we’re going to talk about tips to help you make the most of your blogging time.
We prefer Yoast plug-in to help optimize your blogs. This seamless integration tells you what you have done well and where you need to improve. It also gives you a readability score that is important to keeping readers interested. Sure, you can do this yourself or with the help of Microsoft Word. But, why would you when Yoast makes it so easy.
Blog SEO Techniques for Content
Topics: Choose relevant topics for your readers. Explain benefits of new products and services. Comment on trends and news from well-respected media articles.
KeyWord Phrases: Using the same keyword as another website page causes the two pages to compete with each other. Choose a keyword phrase that complements existing keywords. Use your keyword phrase appropriately throughout the content, title, meta description and headings.
Length: Blogging experts differ on the appropriate length. We recommend striving for a minimum of 300 words. Typically, we max out the blogs at 700 simply due to not overwhelming potential readers. We divide longer blogs into Part 1 and Part 2 to make it easier.
Scannable: Write in short sentences for easy reading. Bullets, headings, numbered lists, bolded words are all good for reading ease.
Blog SEO Techniques for Posting
Links: Linking externally to resources, especially highly-rated websites, is helpful for SEO. Linking within your website is great as well. This gives the reader places to go for additional information without leaving your site.
Pictures: Don’t forget to add at least one picture. Include your keyword or keyword phrase in the caption and alt tags. This is helpful in appearing in Google searches as well as posting in social media. Use your own picture, make a picture or purchase inexpensive pictures.
As you can see from the picture, this blog had almost all green dots. That’s the goal of optimizing blog SEO. You can find a few more blog tips in our writing category. If you need help in getting started or optimizing your blog, contact our experts for a brainstorming session.