Running a successful medical practice requires expertise in multiple areas. Check out these practice ideas for plastic surgeons to stay on top of your game.
Plastic surgery is much more than the scientific knowledge of the body. Plastic surgeons need expertise in reconstructing and rejuvenating the body. An artistic eye helps balance proportions to create the look a patient wants. A gentle touch helps minimize scars. In short, these people are artists and surgeons. Most also wear the business hat for their practice. This includes financial, legal and marketing responsibility. Help is mandatory to keep everything running smoothly.
Online Marketing Practice Ideas for Plastic Surgeons
Marketing: In today’s competitive world, you can’t trust that patients will find you. You have to go where they are. Some of the best marketing practice ideas for plastic surgeons to reach patients are:
- Email marketing: You have contact information at your fingertips. Let your patients know about specials, new products and treatments.
- Social media: This is another great way to reach potential patients with news.
- Website: Update your website and keep the content fresh to reach more people.
- Advertising: Google Ads can help you reach people searching for your key products.
- Events: Consider hosting medical spa events, conducting training sessions, etc.
Online Reputation: Software Advice research shows that more than 77% of people use online reviews as the first step in finding a doctor. Thus, positive online reviews and listings are important in bringing patients in your door. Some online visibility practice ideas for plastic surgeons are:
- Automating and actively requesting positive reviews
- Create consistent practice listings
- Create SEO for your best reviews through sharing them on a website, in blogs and social media
- Respond to reviews by thanking the reviewer. If a review shares a concern, ask the reviewer to contact your practice for an opportunity to resolve the issue.
Staffing Practice Ideas for Plastic Surgeons
Staffing: Hiring the right people for every job is critical to keep your practice thriving. Do you measure results in cross selling, appointment setting and patient satisfaction? If not, how do you know whether your staff is helping or hurting your practice? Standard measurements help you know where you stand.
Training: Communication is essential to keep everyone updated on new products and procedures. You reach existing and potential patients via email, phone and in person. Many agencies offer in-person and webinar training. Industry meetings also offer credits. Make training a priority.
Financial: Plastic surgeons are also responsible the financial aspects of their practice. This includes paying employees and freelancers, practice bills, membership fees, agencies, taxes, etc. A CPA with bookkeeping services can be helpful for small to medium size practices. Larger practices may warrant an employee with bookkeeping skills. PUMC recommends automating your routine recordkeeping via an online system.
These are just a few of successful practice ideas for plastic surgeons. As you can see, the doctor has many responsibilities to maintain a thriving practice. It’s almost impossible to juggle all the balls. In addition, technology changes make it challenging to stay up-to-date. Engage experts in the plastic surgery industry to move your practice forward. Contact PUMC for a free evaluation and discussion of how we can help.