This spring, PUMC is celebrating 20 years of Internet & Social Media success! So, you’re in for a treat as we focus on everything TWENTY. Today’s blog covers 20 social media optimization tips for your plastic surgery and medical spa practice.
- Post frequently. No matter which social media channels you use, you have to post frequently to be heard.
- Build trust with appropriate content. Share trends, news, specials, blogs and other links and information that your patients want to know.
- Explain new procedures trends so that your patients know “what’s in it for me” (WIIFM).
- Be human. Patients enjoy hears about office news. They enjoy updates and pictures of special events about you and your staff.
- Evaluate social media channels. Some of the smaller ones can be quite effective if your patients and friends are there. Many overlook this in social media optimization tips.
- Reshare and retweet information. While unique content is great, it’s always good to share what others say. You stay visible and connected.
- Follow others on social media and engage with their posts. Consider competitors, associations, city sites, brand pages for medical spa products, etc. This keeps you visible.
- Mix up your content to add interest. Links, pictures, videos, text, reshares, etc. all appeal to different people.
- Schedule and automate content. Do it yourself or use an online tool to help you schedule your posts. Being organized saves time.
- Answer questions promptly. Even if you are simply telling the person to call the office about their unique situation, promptness is important.
- Follow HIPPA regulations to ensure that you and/or your staff guard patient privacy.
- Help others. It’s ok to include a call to action on some of your posts, but adding one to every post is too salesy.
- Use videos for testimonials, product/procedure introductions and trends. With today’s tablets and smart phones, it’s easy to capture short videos. These are great for social media advertising.
- Do a photo shoot. Stock images are ok, but creating your own images can optimize your brand. Plus, you can use them on your website, social media, email marketing, print, etc.
- Integrate your content to boost online visibility. When you post a blog, you can promote it on your social media channels, your email campaigns, posters in your office and more.
- Create buzz with specials or giveaways on social media pages. It’s a good way to get engagement.
- Encourage your staff and vendors to participate in your social media. When they reshare on their personal channels, you widen your audience.
- Use trending hashtags. Check to see what’s trending so that you can use the best hashtag to stand out.
- Add one social media channel at a time. Results are rarely great when you try to take on too much at once.
- Analyze your results. Then, tweak what isn’t working. Social media isn’t all about likes. Much of it is about awareness. You’ll want to look at post reach, engagement and results questions/calls.