If we were to tell you that the future of marketing is Artificial Technology, you might laugh in our collective faces, and we don’t blame you. Often, AI is perceived as obviously artificial and awkward, relegated to Amazon and other not-so-great (and frustrating) customer service efforts.
What if we were to tell you that you may already have been contacted by and interacted with a robot, never knowing you weren’t talking on your phone to a human being? We are already working on this technology, and it will amaze you to hear how human-like these robots are. Based on a highly specific knowledge base, these robots can interact with prospects and patients as well as—sometimes better—than a staff member. And they can do it 24 hours a day.
The future of AI in marketing is promising, with the potential to revolutionize how cosmetic practices connect with their prospects and patients and streamline their marketing efforts. PUMC can help you incorporate AI Marketing.
Here are some trends and possibilities for the future of AI in marketing:
AI can enable highly targeted and personalized marketing campaigns by analyzing large volumes of data to understand patient preferences and behaviors. This can lead to more effective and tailored marketing strategies that resonate with individual patients and prospects.
Imagine using AI to send text messages to current patients to remind them to schedule their next anti-aging treatment instead of having staff call them. People like texting. It’s faster than repeatedly calling patients to schedule, freeing up your staff for other tasks.
The same technology can be used to super-power your Contact Us form, enabling you to immediately respond to a query 24 hours a day.
The AI robot’s knowledge base is deep and wide, making it fully equipped to answer any question posed by the prospect or patient.
- Predictive Analytics
AI can use predictive analytics to anticipate patient behavior and preferences, enabling your practice to proactively adjust your marketing strategies to meet the evolving needs of your target audience. This can help your practice stay ahead of trends and better position yourself in the market.
- Chatbots and Virtual Assistants
AI-powered chatbots and virtual assistants are becoming increasingly sophisticated and can provide personalized customer service experiences, answer prospect and patient questions, and guide them through the purchase process. This can enhance patient engagement and improve overall patient satisfaction.
- Enhanced Patient Insights
AI can analyze patient data to provide your specific practice with deeper insights into patient preferences, buying patterns, and sentiment analysis. This can help your practice understand your target audience better and tailor your marketing strategies accordingly.
- Automated Content Creation
AI can assist in generating content, including articles, videos, and graphics, based on user data and preferences. This can streamline the content creation process and ensure that the content produced is relevant and engaging for your target audience.
- Voice and Visual Search Optimization
With the increasing popularity of voice and visual search, AI can help your practice optimize your marketing strategies to cater to emerging search trends,
ensuring that your procedures, products, and treatment services are easily discoverable through voice and visual search platforms.
The Bottom Line
While there are ethical concerns as AI continues to grow and play a more significant role in marketing, particularly in marketing medical and surgical practices, there will emerge a growing emphasis on ethical considerations, data privacy and transparency, to ensure that AI-based marketing efforts are conducted in a manner that is responsible and in strict compliance with regulatory guidelines, especially with HIPAA. Ready to incorporate AI Marketing, PUMC can help.