Do you have multiple medical practice listings? Perhaps you have a medical spa at the same location as your plastic surgery practice. Or, you are combining dermatology with medical spa treatments. While you want to keep them both under the same roof, separate online business listings are needed.
Listings are how patients find your door!
Optimize Medical Practice Listings
- If related businesses are at your address, you can optimize both in online listings. Choose a different name and different phone number. If they are separate , choose Suite A and Suite B in the address. Two fields should be different in your location information.
- Keeping information updated with a feature message augments SEO. It’s the same as adding fresh content on a website. Strive for monthly updates. Choose events, specials new products or procedures. New content tells Google that you are open for business. Ask about PUMC’s Fidelity Program for updated info.
- Consistency counts for Google. Have you recently moved? Do you share a phone number with other doctors? Is your practice name the same in your online listings. Synchronizing your online presence helps you appear in Google search results.
- When is the last time that you checked your practice on Google Maps? Ideally, you have a picture of your location. Position the map marker at the door of your building. Direct people to your parking lot via the driving route marker. If you aren’t sure how to do this, ask us about our automated business listing program to optimize your medical practice listings
Negative Results from Medical Practice Listings
If you are like the majority of plastic surgeons, you haven’t claimed many of your listings. Or, you have small inconsistencies in your contact information. Google’s algorithm downgrades you in search results for these small errors.
Why let that happen when it’s so easy to sync your listings. Plus, you receive the benefit of professional updates as technology changes.
You can take the challenging path of checking and updating 100+medical practice listings every month. Or, you can put PUMC’s affordable Fidelity program to work for you. Whatever route you choose, keep your online listings updated. The success of your medical practice depends on it.