When is the last time you checked your online visibility? Internet game rules change frequently, so it’s important to keep a watch on how you’re placing in various searches. Website SEO is important to your position in searches, but there’s much more that you can do. Here are some tips to boost online visibility for your medical practice.
Play by Google’s Rules
Google has the majority share of Internet searches, so let’s start there. Find out if your website adheres to Google’s algorithm changes for maximum SEO. Then, take it another step. Add a mobile website if you don’t have one. Make sure that your mobile website appears correctly on all the primary platforms (tablets, iPad, android phones, iPhones, etc.).
Set Up a Blog and Establish Google Authorship
If blog topics are challenging for you, think about dictating your thoughts on various topics and have them transcribed by one of the many online transcription services. It’s easier to revise copy that start from the beginning. Plus, it’s cost-effective and efficient. Check out AllTop for hot topics and trends, follow aesthetics and plastic surgery association blogs and posts, and set up Google alerts for keywords that interest your patients. Blogs, especially those with authorship, help keep fresh information on your website that can keep people coming back. Optimize each blog for SEO to help them appear higher in Internet search results.
Own Your Google+ Local Listing
When Google merged local listings with Google+, some multiple pages were created. Thus, your Google reviews may be on a different page than you own and manage. A quick search will reveal how others find you and the Google+ connection(s). If you have multiple listings, merge your pages and verify your business across the Google platform. Then, you can manage your Google presence and add hashtagged posts on one page.
Ask Your Patients for Online Reviews
If you don’t ask for reviews, you definitely won’t get many. Ask your patients for Google reviews. These can help your SEO. Use your custom URL from your Google+ page to make it easy for patients to leave a Google review. Manage your presence and ask for reviews on Healthgrades, Vitals and other review sites where you have are active.
One of the most important things in boosting your SEO is consistency. Like personal relationships, your online presence needs maintenance and nurturing. If you and your staff do not have the time and/or knowledge required for excellent online visibility, contact PUMC. We can pinpoint your gaps, get you started, mentor you and your staff or partner with you to boost your online visibility.