Timing social media is critical to reaching new and existing patients. You’ve wasted your time if no one sees your
content. eMarketer summarized TrackMaven’s 2016 research across 17,737 brands to determine the best time and day to post. Findings show that posting later in the week at close of business tends to reach more people.
Timing Social Media Posts Is Important for the Holidays
Most marketing consultants agree that consumers buy products to solve a problem (pain or loss) or increase pleasure (enjoyment or trendy). As a plastic surgeon, you can see this with your patients. A social media brand presence is even more important during holidays and special events. Boost your social media reach by:
- Consistently post helpful content. Ask questions, provide benefits and engage with your followers. Social media should never be once and done.
- Ask for testimonials and reviews. At least 74% of consumers rely on social media comments and reviews to make a buying decision.
- Video Patient Testimonials
- Use Before & After Photos
- Add Relevant Images for Products and Services
- Post content for specials and events at premium times
Timing Social Media Content by Channel
Each social media channel has viewing peaks and valleys. So, you need to consider the channel when deciding the time to post. The best days and times for each social media channel are:
- Facebook: Thursday at 8 pm EST
- Twitter: Thursday at 5 pm EST
- Instagram: Friday at 7 pm EST
- Pinterest: Friday at 1 am EST
Timing Social Media Based on your Practice Results
If you do eBlasts, you probably know the best day and time to reach patients. If you are doing social media, it’s important to gauge your activity results there too. You should assess your reach in:
- Facebook Insights
- Google My Business
- Likes, Shares, and Followers in Other Channels
Knowing the peaks and valleys in viewing your practice’s social media content is vital. You need to analyze this information to make the most of Facebook advertising and/or boosting posts. It’s important to post events and specials on the best days and times.
Don’t simply react to research. Timing social media content is about your reach. Engagement and reach can also change with the seasons. Do your homework this holiday season so that you know the best day and time to post your specials and events. Check your results and adjust as needed in the winter months.
Timing social media content is just one rib in your umbrella marketing plan. Customize each rib to make the most of your dollars and time. If you need help creating or maximizing your marketing, call PUMC. We enjoy solving problems, answering questions and brainstorming marketing solutions.