Usher in the new year with 2017 resolutions for your medical practice. This is the ideal time to assess your goals and set your strategy. Our last blog covered marketing tips. Today, we’ll focus on plastic surgery social media strategy.
Social media has a wide reach when used correctly. If it isn’t optimized, it can be just a page with your name and address.
2017 resolutions for social media
Choose Your Social Media Channels: We typically see more engagement on Facebook and YouTube for plastic surgery and medical spa practices. YouTube is another channel that seems to work well for medical spas and plastic surgery practices. We don’t see as much on Twitter. LinkedIn is great for connecting with other doctors and associations. But, we haven’t seen it bring patients in the door. If you have pictures, Instagram can be successful. The bottom line is that you can’t be everywhere. Although it’s free to join the different places, maintenance takes a lot of time.
Fully Populate Social Media Channels You Choose: Social media is set up for ease of calling, accessing website links, reviews and other information about your medical practice. Choose social media that your patients and potential patients use. Then, populate every feature that applies to your practice. Make it easy for your patients. Make posting more frequently one of your 2017 resolutions. You’ll reach more people.
Manage Your Online Reputation: Every online page—whether it is a directory listing, review, social media, blog, picture or website page—contributes to your overall online reputation. It frustrates potential patients when you have incorrect information. It turns patients off to read poor reviews. Make managing your online reputation one of your 2017 resolutions.
- Claim your directory and review pages
- Combine and manage your reviews for visibility power
- Use pictures and videos to tell your story
- Ensure that your information is correct on every page
2017 resolutions for social media content
Integrate Your Content: Market your specials. Let’s use a facelift special for January as an example. You may write a couple of blogs about different facelifts based on goals. Other blog topics could be facelift recovery, non-invasive facelift procedures that may be used in conjunction with the surgery. Create pictures to tell your story. Short videos can give you a boost. Post short snippets on your social media. Integrate your content acrossyou’re your platforms – not just one or two pages. Consider social media advertising when your specials include treatments that appeal to a wider audience (Botox, MiraDry, Thermage, etc.).
The worst resolution is no resolution. Resolve to make your practice the best it can be in 2017. Create a strategy, assess your results, and take actions to move forward. Need help? Contact PUMC to customize a marketing plan for you. One of our 2017 resolutions is to be part of your successful marketing team.