Search Engine Optimization (SEO)
Cosmetic Search Engine Optimization (SEO) Web Metrics (Your Analytics)
Web metrics are literally the vital signs for a top performing cosmetic specialist website. They are developed through the different search engines picking up your website. Therefore, it’s all about Search Engine Optimization (SEO) which means moving your website up to be visible in the search engines.
What Are Search Engines?
A search engine is a program (computer software) that searches for and identifies items in text or a database that corresponds to keywords or characters specified by the user (person searching), used especially for finding particular websites on the World Wide Web.
There are 3 major search engines – Google, Bing, and Yahoo.
Why Is The Search Engine Important For My Website?
In order for your website to be found by individuals not familiar with you or your practice, you must confirm or make sure that your website is high up in the search engines for specific key words.
Search Engine Optimization (SEO) driven by great Analytics is imperative for success in today’s fast-changing Internet environment. Google accounts for 85% of all search results. Therefore, PUMC’s focus is on developing websites that address Google’s criteria.
The PUMC SEO Solution
To develop a successful strategy using web metrics for Search Engine Optimization (SEO) you must first:
- Have an informal or formal marketing plan and strategy.
- Establish your goal and objectives to measure your website’s performance against.
- Have a tracking system, in place to track your website.
The following is PUMC’s process that ensures that you get the fastest and most productive results:
- Identify the services you wish to promote.
- Examine the search opportunities.
- Define your unique value proposition(s) in the eyes’ of the consumers.
- Implement the marketing strategy that you will use to advance your campaign.
- Design content of the landing pages (on the website and stand alone pages).
PUMC will track the progress of your promotion in multiple ways:
- Phone and e-mail response
- Search position reports, as illustrated
- Google Analytic reporting of the websites and landing pages as discussed below
There is no right or wrong configuration, but PUMC’s experience has shown when a campaign is doing well or adjusting. Below are examples of a few key website vital signs that are monitored during the process of your Internet marketing campaign for positive SEO:
Have an informal or formal marketing plan and strategy.
- Page views
- Bounce rate
- Average time on site
- Percent New Visits
Why PUMC For Your SEO Solution?
PUMC develops marketing plans and strategies to expertly assist you in assessing your strategic plans by reviewing your competition, marketing trends and anticipated innovations to ensure that your goals are not only realistic but also reachable.
Your strategy may determine that you are only going to focus on specific procedures or treatment plans with the anticipation that they will bring in enough patients to be educated on other more income productive services.
It is important to accept that very few individuals can be in top Internet search ranks in every geographic location they draw from, with every procedure offered, unless you are in a very small community with limited competition.
However, once PUMC has validated your strategy and confirmed your goals for your SEO results, then PUMC will immediately set out to establish your baseline performance goal with benchmarks of your present positions and traffic. This will be PUMC’s baseline for your “report card” of PUMC results as we work with you. This is not an overnight process, but once implemented, you will begin to see results within 90 or more days of implementation.