How To Enhance The Productivity of Your Internet Investment
Internet Marketing Solutions For Cosmetic Specialists (An Internet Secret)
Patients Unlimited Marketing Consultants (PUMC) has confirmed that the most productive Internet marketing programs used in conjunction with SEO and AdWords marketing that generate the quickest results are:
- Consumers using mobile devices
- The practice’s internal patient base
- Email inquiries that are followed up with custom designed eblasts and the use of social media visibility to attract the external population that may already be aware of your brand
Therefore the Internet strategic planning outlined on our practice marketing page should also be viewed after reading the information that follows
Internal and External Internet Marketing Solutions
PUMC views strategic Internet marketing as the science of growing a practice from the inside and outside using strategically designed organic internal marketing, Adwords, social media and referral systems. It’s a fact that the least resistant, more receptive and easiest markets are the current patients, their social media friends/contacts and attracting consumers that are aware of the practice or its brand. We are discovering many practices wrongly focus on executing external focused marketing plans and strategies and pay limited attention to internal marketing. More detailed, tips and tricks about this topic are available at our client trainings page.
The Best Of Both Worlds
To have effective Internet marketing requires understanding the marketing opportunities in your internal operations of your practice. This is where you will discover PUMC’s unique ability to take you beyond excellent Internet marketing support. PUMC’s experts are past practice marketing managers who understand the nuances of a cash paid practice.
Internet marketing in the cosmetic surgery, aesthetic services business is an art requiring a set of specialized skills that are best implemented by a cosmetic specialized web design firm, hosting company that understands the aesthetic consumer purchasing habits and buying triggers. PUMC is that firm. We bring our cutting edged digital marketing solutions derived from proven and time tested experience. These solutions are comprehensive and based on decades of practice management experiences.
The Best Firm For Your Marketing
PUMC knows how to approach organic search, paid search, internal and external marketing opportunities simultaneously. PUMC’s extensive marketing experience gives our clients more than other firms, companies, hosting organizations and website developers in our industry.
Frequent users will create the fastest and earliest marketing results for your marketing plans. We can show you how to dig back into your old patient files and convert these old pre-electronic medical records (EMR) patients to HIPAA compliant and permission-based email addresses. The time and effort invested by your staff to do this will produce immediate results from just the contact process. This program is more affordable than anything you can do to create more patients other than the Internet.
Create your practices marketing action plan and strategy as your first step to launching your Internet marketing program. The marketing action plan (Practice Productivity Plan) addresses branding. Your Internet programs interface with other promotional programs and budget.
If you now have one website supported with a mobile version, it is time to consider adding additional websites focused on your practices niche or branded services.
…or let PUMC help you power your program(s) up. Use your website as a sustaining source of new attendees by running a seminar at least once a month either in office or online. This can be free or paid for. Don’t worry if the attendance is low for one or two of your seminars. Just announcing the seminars to your patients will make your phones ring and e-mails come.