Marketing Services Offered by PUMC
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Cosmetic Surgery Marketing Facts
- Aesthetic and cosmetic surgery specialists are battling more that 700,000+ medical doctors in America who are moving this year to create cash paying practices with the help of equipment manufacturers.
- Cosmetic based services now have a low barrier of entry because cosmetic and minimally-invasive procedures represent more than 82% of all procedures performed representing almost 40% of the total expenditures for cosmetic services. According to American Society of Aesthetic Plastic Surgery’s most recent statistics this trend is growing.
- According to money.cnn.com statistics a few years ago a growing number of American doctors is harboring an embarrassing secret: Many of them are going broke and are seriously investigating their options.
Cosmetic Surgery Marketing Failure Factors
In analyzing hundreds of Patients Unlimited Marketing Consultants (PUMC) plastic surgery and cosmetic specialists case studies we have found that there are 7 PRIMARY FACTORS FOR PRACTICE FAILURE. Any one of these factors can push a cosmetic practice to the edge of failure. As you might suspect, Interestingly many of the practices in our expert case studies exhibited more than one of these factors—which sent some of them beyond the edge. Whether or not an aesthetic based practice will lose the future is determined by how many of these 7 factors of failure are present in your cosmetic – plastic surgery marketing business. And if these factors are present, how many of them can you recognize and correct?
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Walking into the office of a cosmetic specialist isn’t the same as, say, walking into a mall or almost any other place where discretionary funds are spent. When people walk through the door of your office, it’s easy to think they already know what they want. The only question is whether they’ll select you to provide the aesthetic service they are investigating. The belief is that your services sell themselves particularly with the aid of the manufacture’s are suppliers’ brands! Whether it’s a breast augmentation or new poison for the wrinkle, laser procedure or something in between, there’s a common belief that prospective patients don’t have to be sold. So operative is this belief, little thought and expense are given to investment in continued staff marketing training, motivation and additional staffing.
That’s yesterday. Today, social media sites have changed how all business is conducted. In this new, interconnected environment your ultimate currency is the reputation of your practice. The Internet has now democratize and globalize access to information. Almost any given individual can extend their opinions, for good and for ill, far beyond the limits of their geography. Using social media, one or two bad reviews or an organized, patient driven campaign can put practices out of business. In other words, if your practice is held in high regard by a group of people, then a negative campaign will not affect this group’s opinion of your practice. Assuming positive options have been proactively posted however, for those who have no positive opinions about their practice, the negative message will affect all subsequent messages concerning your practice.
However, if your practice obtains its patients on the basis of the technology you use, then you’ll have to keep surrendering to technology in order to keep your patients. In putting your future in the hands of technology, you’ve removed the most important and valuable assets your practice has to offer: your credentials, your experiences and your reputation with satisfied customers and your expert cosmetic surgery marketing staff you have invested in. One vital lesson learned as we have marketed plastic/ cosmetic surgery and health care services…no matter what new emerging marketing technologies have arrived more than 60% of new patients came from patient that have used your branded services. Don’t forget to make INTERNAL marketing top priority!
In this increasingly competitive field, it is imperative to have a sound marketing plan. PUMC is here to help you succeed, stand out and shine amongst your sea of competitors.
Contact PUMC Today!