The landscape is changing for cosmetic surgeons and medical spas. So, you probably find it challenging to increase your fees for more profit. Organic search results no longer work alone. Localized Google search results mean you have to keep an eye on all competition in your area. Online reviews are the new word-of mouth. Plus, constant Google changes mean your marketing strategy must change to optimize online visibility. Only the best succeed in getting higher fees
Google AdWords help you Increase Your Fees
Competition is fierce for the top spots in Google searches and maps. Because organic search isn’t enough to keep you visible, you need AdWords for key procedures. Check out this quick video or attend our June 25 webinar to understand why AdWords is more important than ever.
Optimize your Google My Business Listing
Google My Business (GMB) is always changing. This week, they announced that you can create a short name that will soon be searchable in Google maps. GMB is a direct path to displaying your information in Google search results. Creating a solid foundation in GMB goes hand-in-hand with Google AdWords in helping your online visibility. When you are in the top search results, you can increase your fees for more profit.
- Verify URLs, address and phone number
- Include a description, logo and cover photo
- Get your short name
- Post pictures, specials, events and key messages
Manage your Online Reputation
When you appear in top search results, your Google review ratings are seen first. Ratings from other review sites are also visible or a quick search away. Put your best foot forward by managing your online reviews. You can do it manually or choose PUMC’s automated Global Online Review System.
- Know what is being said about you and your services
- Respond to your views (not just the negative reviews)
- Ask happy patients for reviews
- Showcase your best reviews on your website
PUMC takes action to help our clients take advantage of every Internet technology change. Thus, you are able to increase your fees for higher profit. Contact us today.