Archive | Website Design

Established Website Offers Marketing Advantages

Buying an established website can give your marketing a boost. But, you don’t just buy any existing website. As a plastic surgeon, you want one that reaches your target audience. This means that location and procedures are important.  PUMC has been in business for 40+ years. Occasionally, one of our long-standing clients retires, offering the […]

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Must-Do’s To Create Your Medical Practice Legacy

Question: “Can a branded, cash-based, cosmetic practice legacy be bought and sold as an asset?” Absolutely, if you have the right legacy program protocol in place. The cosmetic physician that makes early plans to organize their vital marketing assets is preparing to profit from hard legacy work. How? Make sure your practice branding is transferable, […]

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Website Speed Critical in Google’s Mobile-First Indexing

Faster website page speed skyrocketed last week to essential with Google’s recent mobile-first announcement. Page speed is how fast content on your website page loads. Fast sites are “mobile friendly” and Google gives them the search action. The Internet search giant is transitioning its search algorithm to mobile-first to meet the needs of the growing […]

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Is Your Website Performance Optimized or Not?

Is your website performance optimized? Are patients finding you? Are your online reviews helping or hurting? Online visibility and website performance are the foundation of your medical practice. You can’t just be good enough. It’s a must for your website performance to outshine your competition. Are your expectations for online visibility really being met? (more…)

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Four Popular Thanksgiving Specials and Traditions

Thanksgiving is a time for family and friends. It’s a time for reflection. Most traditions on this holiday concentrate on the good in everything. As the major gift-giving season draws near, plastic surgery and medical spa marketing should think about Thanksgiving specials that relate to traditions and gifts. 1. Turkey—It’s What’s for Dinner Great Thanksgiving […]

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Common Mistakes Hinder Mobile-Friendly Website Design

Mobile-friendly website design continues to be a big concern for plastic surgery and medical spa marketing. Let’s take a look at some of the most common mistakes that Googlebot (the algorithm that crawls your website and ranks your content for Google searches) encounters. Check out our short video about how a non-mobile-friendly website design can […]

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Boost Your Search Results with Mobile-Friendly Website

Google constantly changes their algorithm, so it came as no surprise when they announced mobile-friendly change. On April 21st, Google’s search algorithm will give prominence to mobile-friendly websites. If you attended our briefing today, you already know that you stand to lose up to 50% of your website traffic if your website hasn’t earned the […]

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