Archive | Social Media

Video Marketing Gains in 2018

The importance of video marketing has continued to increase in 2018. If you use videos in your marketing, you’ve probably experienced some of the gains. Forbes recently wrote about Video Marketing by the Numbers. Let’s take a look at some of these statistics. Video Marketing Statistics Video marketing is projected to have 80% of all […]

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5 Branding Tips for Doctors

What is branding, especially for a medical practice? The American Marketing Association defines a brand as a feature that identifies products or service as distinct from others.  When it comes to branding your practice, think about what makes you different and unique from other plastic surgeons or medical spas. Branding Tips for Doctors Use your […]

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Google Updates Online Review Policy

Google has transitioned their online review policy again. The Internet world evolves at a fast pace. Thus, most of our clients rely on us to keep them informed. It requires consistent monitoring in multiple areas to stay in compliance. There are SEO guidelines, review policy, privacy, photo guidelines, featured posts and more just on Google […]

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Create Your Practice Legacy Checklist

You follow the same practice legacy checklist, regardless of where you are in life. Why? Whether the need is due to disability, lifestyle changes or retirement, the goal is the same—to sell or transition your earning legacy. The three areas you need to examine are: 1) branding, 2) financial management and 3) human relations. Today, […]

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