Archive | Reputation Management

5 Branding Tips for Doctors

What is branding, especially for a medical practice? The American Marketing Association defines a brand as a feature that identifies products or service as distinct from others.  When it comes to branding your practice, think about what makes you different and unique from other plastic surgeons or medical spas. Branding Tips for Doctors Use your […]

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6 Communication Tips for Doctors and Staff

Check out these important communication tips to avoid misunderstandings with your patients. Many of our clients have mentioned problems due to misunderstandings with patients. You explain. You put it in writing. You reiterate. And, still you have problems. PUMC is an Internet marketing agency so we strive to have excellent communication.  However, we recognize that […]

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Google Updates Online Review Policy

Google has transitioned their online review policy again. The Internet world evolves at a fast pace. Thus, most of our clients rely on us to keep them informed. It requires consistent monitoring in multiple areas to stay in compliance. There are SEO guidelines, review policy, privacy, photo guidelines, featured posts and more just on Google […]

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Create Your Practice Legacy Checklist

You follow the same practice legacy checklist, regardless of where you are in life. Why? Whether the need is due to disability, lifestyle changes or retirement, the goal is the same—to sell or transition your earning legacy. The three areas you need to examine are: 1) branding, 2) financial management and 3) human relations. Today, […]

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Take These Steps for Ripoff Reports or Negative Review

Tread carefully when you have Ripoff reports or negative blog. A stellar online reputation is vital for a plastic surgeon. After all, personal appearance is paramount for almost everyone. However, be mindful of “for profit” websites that encourage negative reviews at your expense. They don’t deserve your response. Be wary of a Ripoff Reports and […]

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Boost Your Medical Practice Marketing Results

Practice marketing is vital for successful plastic surgeons. While some of your business is repeat patients, a lot comes from new patients. You can delegate work to a marketing agency. However, you and your staff have to do some of it. Let’s look at the breakdown of some of the proven techniques for your marketing strategy. Outreach in Medical […]

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